Air France will shut down subsidiary Joon, launched in 2017 in an attempt to target millennial travelers interested in technology.
The carrier said in a statement it decided “to launch a project studying the future of the Joon brand and the integration of Joon employees and aircraft into Air France.” But there’s been speculation for months the brand might not make it.
“Despite the many positive impacts of Joon, in particular the invaluable contribution of the teams at Joon who launched the company and worked with passion and dedication, the brand was difficult to understand from the outset for customers, for employees, for markets and for investors,” the statement read. Air France added, “The plurality of brands in the marketplace has created much complexity and unfortunately weakened the power of the Air France brand.”
Air France said, “All Joon flights currently sold or for sale would of course be operated by Joon until the project is completed, and then taken over by Air France”.
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