AccorHotels announced the acquisition of VeryChic, a digital platform for the private sale of luxury hotel rooms, apartments, cruises and packages.
Since its creation in 2011 by Nicolas Clair, Hervé Lafont and Charles Decaux, VeryChic has grown to enable more than 3,000 luxury and upscale hotel partners to optimize distribution, providing them with access to new guests via its private sales platform. Via its website and mobile application, VeryChic offers more than 4,000 exclusive private sales at desirable prices to an impressive member base of more than 5 million.
Through the transaction, AccorHotels intends to strengthen its expertise in the creation of exceptional private sales and also to enable VeryChic to accelerate its international development and become a global leader in its sector for luxury accommodations.
“Our ambition is to support VeryChic in its international expansion in order to consolidate its leadership and benefit from its expertise to provide a portfolio of incredible locations and attractive offers to our guests, while presenting our hotels with a complementary solution to optimize the distribution of their rooms,” said Steven Daines, COO new businesses, and CEO HotelServices, Africa & Middle East.
“We share with AccorHotels a vision of offering hospitality to our guests without ever compromising on the quality of the experience, as well as a passion for innovative distribution solutions. The combination with AccorHotels will allow VeryChic to roll out globally the services that we have been providing to hotels for the past five years and to offer our members the opportunity to discover the most beautiful locations in the luxury hotel sector,” said Hervé Lafont, founder, chairman, CEO, VeryChic.
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