Novotel and Calm, the top app for better sleep, partnered to provide hotel guests with more restful stays. Starting in 2020, Novotel locations offer guests access to Calm resources, such as guided meditations, atmospheric music, nature soundscapes and sleep stories. Guests staying in Novotel executive guestrooms receive a complimentary, 60-day Calm Premium subscription.
To celebrate the start of the partnership, Novotel commissioned a new sleep story. Calm sleep stories are soothing bedtime stories narrated by well-known voices and aimed at both adults and children. The special Novotel story is narrated by actress Eva Green and available in both English and French.
“Wellness travel is growing twice as fast as tourism overall, with sleep and mental wellbeing proving to be extremely important to consumers in new or unfamiliar environments, such as hotels,” said Aleena Abrahamian, head of strategic partnerships, Calm. “Mindfulness and better sleep can have a positive impact on various states of mind: improving concentration, memory, creativity and motivation. More people are looking to incorporate wellness into their lifestyles and travel experiences.”
“At Novotel, we invite our guests to unwind and enjoy a sense of calm and wellbeing while staying at our hotels,” added Nadege Keryhuel, vice president, Novotel. “Traveling often takes people out of their usual comfort zones and so we feel it is vitally important to help our guests regain that comfort through mindfulness and relaxing environments. We are thrilled to partner with Calm to boost our efforts in this regard and look forward to seeing the benefits it will bring to our guests’ overall health and wellbeing.”
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