With the release of a new and improved mobile app, Marriott aims to meet the needs of the modern traveler.

The app will offer Marriott Rewards members a dynamic mobile experience, personalized for each individual traveler. In an attempt to separate itself from the traditional one-size-fits-all content and basic transactional mobile services, Marriott reimagined its app to adjust to each user’s personal experience throughout his or her trip. Whether members are in trip-planning mode, getting ready to travel, in transit or at their hotel, the app will display content and features based on what services members are most likely to need at any given time.

The app’s features will include customized travel content, simple one-button navigation and four new swipe-able discovery home screens, triggered by what travelers may need at a specific point in their journey. For example, when a customer arrives in his or her hotel, the home screen will automatically display mobile check-in options.

“Smart devices are now everyone’s indispensable travel companion, as more and more travelers increasingly expect to have their needs satisfied using their mobile phone,” said George Corbin, senior vice president of digital, Marriott International. “Marriott is using mobile to introduce and revolutionize the next generation of customer service to travelers worldwide, delivering a far more personalized and anticipatory stay experience.”

In addition to the customized travel services and mobile check-in and check-out services, the app will also offer mobile room ready alerts; room upgrade and late check-out request services; mobile requests for everything from more towels to extra pillows; and a mobile room key.

The iOS app is available in five languages, and an Android app will soon be available.