Marriott International Inc. announced the company is continuing to grow its leadership position in luxury and will double its portfolio of luxury hotels due to the recent merger with Starwood Hotels and Resorts. The brand now includes St. Regis, The Luxury Collection and W Hotel Brands, in addition to world-renowned hospitality hallmarks like The Ritz-Carlton, Ritz-Carlton Reserve, Bulgari Hotels and Resorts, EDITION and JW Marriott.
Marriott International is scheduled to open nearly 30 luxury hotels in 2017 and has around 180 luxury hotels in its development pipeline in 20 countries from Iceland to Nepal and Cuba.
“Spanning the world from the most iconic hot spots to the ultimate undiscovered gems, the unmatched breadth and depth of our luxury portfolio uniquely positions us to cater to the increased demand of the rapidly-expanding cadre of affluent travelers,” said Tina Edmundson, global brand officer, Marriott International. “With luxury travel up nearly 50 percent over the past five years, we see a long runway for growth at the high-end and have a world-class, dedicated luxury structure in place to nurture and strengthen this coveted portfolio of eight diverse luxury brands.”
Marriott International’s luxury traveler is multinational, cross-generational, mobile, jet-setting and comfortable moving across the company’s portfolio for both business and leisure. Luxury travelers look to the brand for authentic experiences rooted in the destination.
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