To celebrate its San Francisco (SFO)–Denver (DEN) route, Virgin America announced the creation of its new Denver Customer Contact Center, as well as the new “Blaze a New Trail” campaign. The new route is the only one between the two destinations offering WiFi, power outlets, on-demand food and drinks, live TV and movies at every seat on every flight.

In addition, passengers can receive 30 percent off the new route. The campaign also includes the chance for passengers to share their LinkedIn network and win them and their “ultimate business dream team” future flights or seats on the inaugural flight, as well as 50,000 Elevate points, hotel accommodations, Uber rides, a GoPro HERO4 Session camera, a year of LinkedIn Premium and a year’s membership to Lynda.com.

“With our consistent, business-friendly product, we’re the airline of choice for entrepreneurs, pioneers and anyone else who likes to blaze their own trail. Once people try Virgin America they usually stay with us, and we’re happy to provide local travelers a great flight offer today and an opportunity to experience firsthand why we’re so different. In addition to our new flights, we’re also pleased to be further investing in the Denver community with our new Customer Contact Center. As an airline known for our industry-leading guest service, we’re pleased to be growing a critical part of our business in the region,” said David Cush, president and CEO, Virgin America.