The United States could soon see the arrival of a new low-cost airline thanks to a former high-ranking executive at United Airlines.

The company, Xtra Airways, might start flying as soon as late 2019, according to CEO Andrew Levy, formerly United’s chief financial officer.

“There’s a lot of room for more airplane seats in the United States,” said Levy, who co-founded Allegiant Air before working at United.

The new airline will set its prices low, and focus on strong customer service. It plans to use secondary airports and target underserved markets. The airline will have five planes in service this year and 45 by 2023.

“Doing the same thing as everyone else, but trying to do it better, hasn’t worked, historically, very well in the airline industry,” Levy said. “So that’s certainly not what we’re trying to do, is out-Spirit Spirit or out-Allegiant Allegiant or anybody else like that. We aim to do something that’s different.”

Xtra Airways would launch about a year sooner than Moxy, another low-cost airline in the works.