United Airlines has been under fire recently since video footage emerged of Chicago O’Hare International Airport security forcibly removing a passenger from an overbooked flight.

Following several announcements, including a statement from United chief executive officer Oscar Munoz committing to a thorough review of the incident, the airline institutes 10 changes regarding how the carrier flies and serves customers.

“Every customer deserves to be treated with the highest levels of service and the deepest sense of dignity and respect. Two weeks ago, we failed to meet that standard and we profoundly apologize,” said Munoz. “Today, we are taking concrete, meaningful action to make things right and ensure nothing like this every happens again.”

The carrier committed to the following: limit use of law enforcement to safety and security issues only; not require customers seated on the plane to give up their seat involuntarily unless safety or security is at risk; increase customer compensation incentives for voluntary denied boarding up to $10,000; establish a customer solutions team to provide agents with creative solutions such as using nearby airports, other airlines or ground transportations to get customers to their final destinations; ensure crews are booked onto a flight at least 60 minutes prior to departure; provide employees with additional annual training; create an automated system for soliciting volunteers to change travel plans; reduce the amount of overbooking; empower employees to resolve customer service issues in the moment; and eliminate the red tape on permanently lost bags by adopting a no-questions-asked policy on lost luggage.

The airline is making some of the changes effectively immediately, while others will roll out throughout 2017.