The Oregon Tourism Commission, Travel Oregon, unveiled the first-ever mobile site designed to point local and visiting explorers to the weather they desire. The Oregon Weather Compass guides travelers to local weather along with a range of activities in the area using real-time weather data provided through The Weather Channel partnership.
The mobile site is for explorers geographically located in or within 300 miles of Oregon’s border. Pew Research Center published a study and discovered the most common task among smartphone users is accessing location-based information, with 90 percent of users seeking directions and other location-related details. Travel Oregon set out to ease the process and included weather-appropriate suggestions for locals.
“Oregon’s diverse geography is well-known, as travelers can take in pristine beaches, rugged mountains, high desert and lush valleys without leaving the state,” said Todd Davidson, chief executive officer, Travel Oregon. “Distinct climates come with such diversity, meaning that somewhere in the state this winter the sun is shining or the snow is falling. We’re pleased to make it easy for explorers to find the weather they love, as well as activities that will allow for maximum enjoyment and memorable moments.”
Users hold their phones flat like a compass, then select a snow, sun or rain icon and are taken to a location featuring a potential destination within a reasonable drive that includes associated attractions. The location page includes the destination description, expanded weather forecast, driving directions and a link to more information. Choose from coastal storm watching to snowboarding or sunbathing as the site conveniently links to navigation for upcoming adventures.
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