Set to open October 2023, The George will bring an exciting lifestyle destination to the heart of Tel Aviv. Located minutes from renowned Rothschild Avenue, the development will delight locals and visitors alike with 170 rooms — 40 designed for extended stays — as well as unique dining experiences, open work areas and relaxation zones, and a one-of-a-kind member’s club. The George will be a pivotal moment for the city of Tel Aviv, offering the ultimate wonderland for both those who live in and visit the city.

The George will be the first property in the city to capture a new SevenEx hospitality approach developed by Elco Hospitality, a leading lifestyle company in Tel Aviv. The design focuses on seven urban experiences of daily life. The George will be home to a collection of spaces integrating both experiences and hospitality. All guests are invited to live, work, meet, celebrate, dine and relax throughout all areas of the property.

The George prioritizes guest experiences above all else and will offer a member’s club designed to create connections between locals and temporary residents. In line with the growing trend of members’ clubs within hotels, it’s set to become one of the city’s most exclusive destinations and aims to provide a vibrant environment where people can network and mingle while listening to live music and enjoying club amenities.