Raffles Hotels & Resorts recently announced its The Little Shop by Raffles, the brand’s inaugural global e-commerce platform. The name pays homage to the original boutique at Raffles Singapore, which first opened its doors in the 1940s.

The platform features a bespoke collection developed with renowned creative director Jessica Diehl and inspired by the elegance and glamour that have long defined Raffles. The elevated and highly considered wardrobe includes relaxed separates bearing the phrase “The Butler Did It,” a nod to the brand’s signature phrase; cashmere sweaters and polos adorned with the Raffles crest; and pajamas and bucket hats in the brand’s exclusive palm print.

© Raffles Hotels & Resorts

“The Little Shop by Raffles is a natural expression of who we have always been as a brand,” said Claudia Kozma Kaplan, chief brand officer, Raffles Hotels & Resorts. “For more than a century, Raffles has inspired a sense of discovery and an instinct for the extraordinary. The Little Shop is an invitation to bring that world home through a curated collection of distinctive pieces, created by Raffles and in collaboration with a selection of houses we deeply admire. Each brings its own expression of beauty and craftsmanship, while together capturing the spirit and character of Raffles, offering a new way to experience our world long after a stay has ended.”

The collection also boasts a resort edit of caftans in the Raffles print, as well as linen tops and tunics in a considered color palette, and an athletic dimension of ready-to-wear designed from the gym to the lunch table.

© Raffles Hotels & Resorts

Exclusive partnerships with heritage houses and artisan brands include Frette slippers, Christofle coffee cups, Globe-Trotter carry-on cases, Orlebar Brown swim trunks, Vanessa Sposi swimwear, Amambaih bags, Z Lab sleep masks, Smythson leather goods and Ginori 1735 tableware — with each piece created exclusively for Raffles.

Select pieces from the collection will also be available for purchase at Le Royal Monceau – Raffles Paris, Raffles London at The OWO and Raffles Boston.