Starwood Hotels & Resorts will grow its innovative Aloft brand with the opening of a new dynamic destination in California. Slated to welcome guests in March 2017, Aloft Dublin-Pleasanton will be located in the East Bay side of the San Francisco Bay area, an attractive destination for startups and home to many technology companies.
In addition to 120 loft-like guestrooms, the hotel will offer a large outdoor pool with cabanas, a 24-hour fitness center, the brand’s signature W XYZ bar and 1,200 square feet of flexible meeting and event space.
“Aloft will operate nine hotels in California by 2017, with much of the brand’s growth fueled by rising demand in and around Silicon Valley,” said Allison Reid, senior vice president, North America development, Starwood Hotels & Resorts Worldwide, Inc. “Owners and developers are eager to bring Aloft to new markets due to its success with the next generation of travelers.”
Starwood’s Aloft portfolio currently includes locations in 15 countries and the company’s second-largest hotel pipeline, with new hotels coming in Munich, Stuttgart, Dubai, Nepal and Indonesia.
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