According to a new study from The Hotel Show Saudi Arabia 2016, six of the top 10 brands with the most development in Saudi Arabia are classified as mid-market hospitality brands. These brands include Park Inn by Radisson, Hilton Garden Inn, Four Points by Sheraton, Aloft Hotels, Mercure and Staybridge Suites. Other currently developing properties in the country, opening throughout 2016 and 2017, are Novotel, Aparthotel, ibis, ibis Styles and Holiday Inn.
“While the Kingdom of Saudi Arabia traditionally boasts a luxury hospitality offering, we are now welcoming an increasingly diversified pool of guests from domestic and international markets — and it’s important that we evolve our proposition to match their mixed demands,” said Carlos Khneisser, vice president of development, Middle East & North Africa, Hilton Worldwide. “This shift has seen the rise of mid-market hotel options, not only in the Kingdom of Saudi Arabia but across the region. In Q4 2015, three Hilton Garden Inn hotels opened in Dubai — which joined two Hilton Garden Inn properties in Saudi Arabia, to attract a whole new segment of guests eager to experience the world-class destinations in this region at an affordable price.”
“Continued development of leisure and commercial areas as well as massive investment in tourism infrastructure in key cities like Riyadh, Jeddah, Makkah and Madinah, is fueling the demand for affordable accommodation. The mid-market segment is currently under-supplied, pushing the demand for quality serviced apartments as well as 3- and 4-star properties,” said Laurent A. Voivenel, CEO, Hospitality Management Holdings.
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