Now available at Rosewood Guangzhou, Rosewood Hong Kong, Rosewood London, Rosewood Phuket and Rosewood São Paolo, the capsule lifestyle concept collection by Sporty & Rich launched recently in the courtyard of Rosewood London. Led by Emily Oberg, founder of Sporty & Rich, wellness activities including a Pilates class, guided breathwork, breakfast and a lively discussion marking the new partnership between the two brands. The capsule collection will also be available at the soon-to-open Rosewood Schloss Fuschl and Rosewood Doha.

© Rosewood Hotels & Resorts

“I’m so thrilled to collaborate with Rosewood and Asaya on a collection of refined sportswear that will allow guests to seamlessly transition from gym or spa to sightseeing,” said Oberg. “From the ‘health is wealth’ Asaya Blue hoodies to the wellness ivy disco short, these pieces were designed for both comfort and style, and we anticipate that they’ll become as much of a keepsake as a wardrobe staple for the world’s wellness enthusiasts.”

The capsule collection includes a crewneck top, sports bra, T-shirt, disco short, hat, socks, hoodie and biker shorts. The Lively & Rich philosophy encompasses the wellness concepts of emotional health, physical wellbeing, healthy skin, nutrition and community, and aligns with Rosewood’s own A Sense of Place values.

“Asaya and Sporty & Rich were both built out of a desire to support and inspire people on their path to wellbeing,” said Joanna Gunn, chief brand officer, Rosewood Hotel Group. “This special collection marks the start of an exciting union between our two brands as well as our brand loyalists, who share similar values and aspirations.”