One of the most frustrating aspects of trying to book accommodations comes when out-of-date websites refuse to work. Radisson remedied this by launching a new web platform to house its seven brands.
Radisson Hotel Group manages 24 properties in Asia Pacific. The new website, radissonhotelgroup.com, serves as a digital home for the group. The website is optimized for mobile while giving Radisson Rewards members a home base.
In total, the group manages more than 1,100 hotels. No matter where travellers are going, the new platform will help them book accommodations. Before the end of the month, an app will join the website.
“The launch of RadissonHotels.com is a key milestone on our journey towards the top. Having one single touchpoint for all our brands will strongly enhance the user experience and drive SEO value,” said Eric De Neef, executive vice president and global chief commercial officer, Radisson Hotel Group.
Previously, each brand had a dedicated website. The new platform brings them together, along with art’otel, a brand managed by PPHE Hotel Group, one of Radisson’s strategic partners.
The website supports 13 languages, including simplified Chinese. More languages will be added to make sure it is as accessible for travellers as possible.
In addition to providing a single digital home for Radisson Hotels, the new website makes it easier than ever to book a room. Guests can sort properties by destination, hotel brand and more.
The website’s launch is part of the hotel group’s five-year operating plan.
Do you stay at Radisson Hotels properties while travelling? Will you use the new digital platform? Tell us. Email us at letters@globaltravelerusa.com. Please include your full name and location.
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