In an effort to enhance its shore excursions, Princess Cruises is adding a new initiative, Global Partners + Local Experts, to select cruises as part of its Come Back New Promise campaign, which aims to bring passengers more and better cruising innovations.

The initiative will include partnerships with Cruise Europe, Cruise Baltic and MedCruise in order to take advantage of a destination’s best and most authentic features. Expert knowledge from tourism boards, tour operators, port agents and more will be used to create new excursions and make guest recommendations. Princess Cruises currently released a series of short videos featuring experts in destinations offering tips and giving insight into their home. The videos will be distributed to cruisers pre-cruise, as a precursor to the entirely new shore excursion experience they can expect to experience.

“Our research has revealed that our guests want to authentically connect with the destination, people and culture. And while Princess has always been a destination leader, this is a powerful new way to showcase our expertise by enhancing the guest experience in each port both before and during the cruise. Through engaging stories from people who live there, exclusive guest experiences and expert recommendations, we want to inspire our guests and help them create lifelong memories,” said Jan Swartz, president, Princess Cruises.

The new initiative will be debuting on cruises this summer, namely Regal Princess Scandinavia & Russia cruises, Caribbean Princess British Isles cruises and Royal Princess Mediterranean cruises.