Park Hyatt hotels partnered with The New York Times on an innovative collaboration series, The New York Times TasteMasters. The collaboration features three events around the world, bringing together cultural trailblazers for an intimate discussion with a New York Times journalist. The pairings will bring together individuals in the worlds of art, cuisine and fashion, among others.
Following the discussions, guests engage with these influencers through the brand’s signature Park Hyatt Masters of Food and Wine experience, featuring seasonal menu pairings curated by Park Hyatt hotels and The New York Times. Starting Oct. 26, additional event coverage will be available on NYTimes.com/TasteMasters, complimentary to Park Hyatt guests.
The first event took place at the Park Hyatt New York, pairing Yotam Ottolenghi, chef, restaurateur and food writer with Klaus Biesenbach, chief curator-at-large, the Museum of Modern Art. The event was moderated by New York Times Dining reporter Julia Moskin. Upcoming events take place at Park Hyatt Paris-Vendôme and Park Hyatt Tokyo on Nov. 23 and Dec. 2, respectively.
“We are thrilled to be working with The New York Times on this exciting new content and event series. This is a critical piece of our integrated marketing program as we communicate to current and future guests that the Park Hyatt brand truly understands that luxury is personal,” said Sandra Micek, senior vice president of global brands, Hyatt. “In today’s knowledge-is-currency world, our guests appreciate the opportunity to learn new things at every turn. This work with The New York Times is a great example of our commitment to providing unexpected and unique experiences where our guests will have access to some of the most culturally influential personalities across the globe.”
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