MSC Cruises undergoes a global expansion in an effort to gain a stronger foothold in the North American market. The expansion includes a $12 billion budget to spend on 12 new ships by 2026, including two to launch this year.
North America is the world’s top source market for cruise passengers, and the mainly Europe-focused cruise line has had its sights on the American market for quite some time, but currently has only one ship based in Miami — MSC Divina. By 2019, MSC will add a third ship to its fleet, a larger vessel named MSC Meraviglia.
By 2026, the fleet will expand to 26 ships, projected to triple MSC’s capacity in less than 10 years. The brand will compete with big brand names with strong holds in the North American market such as Carnival Corp., Royal Caribbean Cruises and Norwegian Cruise Line Holdings — all based in South Florida.
MSC hopes to differentiate itself from the market with the innovative designs seen in its newest ship. The rear resembles a beach condo rather than a ship, with a pool and deck positioned closer to the ocean than the typical model.
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