MMGY Global launched its new Travel Safety Barometer, a sentiment tracking tool created for the travel and tourism industry to track American travelers’ perceptions of safety when it comes to specific travel behaviors as the country begins to reopen following the COVID-19 pandemic. Designed by MMGY’s Travel Intelligence research and insights division, the barometer is an information resource for business and leisure travelers and the travel industry.
The barometer measures Americans’ perception of safety from 0, extremely unsafe, to 100, extremely safe, based on a nationally representative survey of active travelers conducted monthly on MMGY Global’s Travel Intentions Pulse database. The barometer includes metrics for domestic and international travel, and transportation, lodging, cruising, dining and entertainment.
All current data indicates domestic leisure travel within the United States will recover before business and international travel. Domestic travel has a safety score of 34, while international travel is at a 22. Driving a personal vehicle is at 56, while lodging, dining and entertainment track in the low to mid 30s.
“Travelers’ perceptions of safety are shaped by everything from the latest news headlines and personal experiences to social media. The Travel Safety Barometer will highlight how consumer perceptions of safety evolve as states, counties and travel-related businesses cautiously begin to reopen, allowing the industry to adjust their operational and marketing strategies accordingly to meet consumer needs,” stated Chris Davidson, executive vice president of insights and strategy, MMGY Travel Intelligence.
The Travel Safety Barometer survey is conducted monthly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months.
Where do you rank domestic and international travel in terms of safety? Where do you rank business and leisure travel in terms of safety? Tell us about it. Email us at [email protected]. Please include your full name and location.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Apr 19, 2024The Iconic Bayeux Tapestry in France to Get New Home
Under the direction of the Town of Bayeux, France, in close collaboration with the French government, the Normandy Region and the Department of Calvados, the project to move the famous 11th-century Bayeux Tapestry to a new space has been approved.
Sponsored Content
Travel Tips to Help Protect Your Health and Your Trip
Five Tips to Help Minimize Potential Travel Problems
Daily
Apr 19, 2024Turtle Bay Resort Partners with Salesforce
Turtle Bay Resort and Salesforce recently announced a partnership. Salesforce will help the O’ahu-based resort augment service agents with AI and personalize the entire guest experience. Salesforce’s Einstein 1 Platform will help the resort with its efforts to reinvent itself, heighten awareness of its offerings and establish new customer relationships.
Daily
Apr 18, 2024Fort George Hotel & Spa Transforms Belize City from Gateway to Destination
Belize City is better known as a business center and a stop en route to Belize’s lush rural destinations, but Fort George Hotel & Spa promises to change things up and reframe the nation’s capital as a destination in its own right. Located in the city’s Fort George neighborhood, the hotel debuted as the first luxury hotel in Belize City, boasting sophisticated design, elevated culinary offerings, expansive guestrooms and an inspiring wellness program. The hotel also features a branded fitness center, plunge pool and K’IN Spa.
Sponsored Content
Tips to Plan a Destination Event Worth the Trip
It's time to shake things up and inject some serious excitement into your next gathering. Whether planning a corporate conference, black-tie gala or milestone celebration, choosing the right venue can make all the difference. City Winery shares some tips to make your next gathering a rockin' success.
Daily
Apr 18, 2024Explore the Secrets of the Distant Stars with Anantara Kihavah Maldives Villas’ New SKY Gurus
Have you ever looked up at the sky and questioned the mysteries of the universe? For travelers looking to learn more about the stars and their secrets, head to SKY at Anantara Kihavah Maldives Villas.
Amansara Review
eFlyer Reviews
Apr 17, 2024Regent Santa Monica Beach to Debut This Summer
Daily
Apr 17, 2024eFlyer News
Apr 17, 2024Swiss International Air Lines Begins New Service from Washington, D.C., to Zürich
Swiss International Air Lines recently launched daily flights from Washington, D.C. (IAD), to Zürich (ZRH). The daily flight is one of three new international routes SWISS launches this summer season, with Toronto (YYZ) and Seoul (ICN) slated in the coming months.
Sponsored Content
Revel in a European Summer with AmaWaterways
Pedal through sun-drenched vineyards, hike amidst blooming wildflowers and take a refreshing dip in your ship's sun-deck whirlpool. Indulge in the flavors of the region with delectable dishes featuring luscious Wachau Valley apricots and succulent Serbian plums. As night falls, watch as the cities along the rivers come alive, pulsating with an irresistible electric energy. The sun-soaked days and vibrant nights offer a compelling reason to embark on an AmaWaterways river cruise during the upcoming summer months.
eFlyer Deals
Apr 17, 2024Choose Your Coastal Adventure at The Ryder Hotel in Charleston
Experience Charleston, South Carolina, like never before during a stay at The Ryder Hotel. This charming property launched the Choose Your Coastal Adventure offer to take guests to the waters to see the city from a new perspective.
ShareThis