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MMGY Global Launches Travel Safety Barometer to Track U.S. Travelers’ Perception During Reopening Phase of Pandemic

by Kimberly Krol

May 27, 2020

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eFlyer Lead

MMGY Global launched its new Travel Safety Barometer, a sentiment tracking tool created for the travel and tourism industry to track American travelers’ perceptions of safety when it comes to specific travel behaviors as the country begins to reopen following the COVID-19 pandemic. Designed by MMGY’s Travel Intelligence research and insights division, the barometer is an information resource for business and leisure travelers and the travel industry.

The barometer measures Americans’ perception of safety from 0, extremely unsafe, to 100, extremely safe, based on a nationally representative survey of active travelers conducted monthly on MMGY Global’s Travel Intentions Pulse database. The barometer includes metrics for domestic and international travel, and transportation, lodging, cruising, dining and entertainment.

All current data indicates domestic leisure travel within the United States will recover before business and international travel. Domestic travel has a safety score of 34, while international travel is at a 22. Driving a personal vehicle is at 56, while lodging, dining and entertainment track in the low to mid 30s.

“Travelers’ perceptions of safety are shaped by everything from the latest news headlines and personal experiences to social media. The Travel Safety Barometer will highlight how consumer perceptions of safety evolve as states, counties and travel-related businesses cautiously begin to reopen, allowing the industry to adjust their operational and marketing strategies accordingly to meet consumer needs,” stated Chris Davidson, executive vice president of insights and strategy, MMGY Travel Intelligence.

The Travel Safety Barometer survey is conducted monthly among 1,200 U.S. residents who have taken an overnight trip for either business or leisure in the past 12 months.

Where do you rank domestic and international travel in terms of safety? Where do you rank business and leisure travel in terms of safety? Tell us about it. Email us at [email protected]. Please include your full name and location.

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