Name: Liz Carisone
Title: Chief executive officer
Company, city: GroundLink, New York, N.Y.
Number of employees: 150
Recent project: Creating a strategic plan and vision for business alignment
First job: Credit and collections analyst
Little-known fact about you: I never set out to be a CEO.

Your Business

Essential business philosophy: As the saying goes, “Change is the only constant.”

Best way to keep a competitive edge: Create an environment that allows people to contribute and problem-solve together.

Yardstick of success: How we learn from our failures

Liz Carisone as a Traveler

What is the most important item you take when traveling? Mobile/cellphone

How do you spend your time on board? Listening to music, working or reading

What is your favorite restaurant in the world? The French Laundry in the Napa Valley

What is your favorite destination in the world? Hong Kong

About GroundLink

Tell our readers about GroundLink’s guaranteed service.
We know simple, safe, efficient and reliable service is important to travelers. That’s why we offer the industry’s only on-time pickup guarantee. If our driver is not at your pickup location within five minutes of the scheduled pickup time, your next ride is on us (up to $75).

How does technology play a role in GroundLink’s service?
Technology and innovation form the backbone of GroundLink’s car service offerings. From ease of booking and paying to ride tracking and e-receipts, technology helps us provide a stress-free travel experience for travelers and travel arrangers.

Customers can easily schedule rides via our mobile app, GroundLink Car & Limo Service, available in the App Store and Google Play; through our website, GroundLink.com; or via our 24/7 customer service center. To ensure no surprises, we provide a full price breakdown, including gratuity, prior to the customer confirming a ride. Once the ride is booked, we send a confirmation email.

When the driver is on the way, the customer receives ride status updates via text message and can track the ride in real time from that point until arriving at the destination. For airport pickups, GroundLink tracks the customer’s flight information, so we can adjust the pickup time accordingly and be on site when the customer actually arrives.

GroundLink also employs the latest technology to help travel managers and travel arrangers manage their company’s ground transportation spend. Our Web-based Corporate Account Center provides administrators with real-time access to their company’s ground transportation program, including an overview of their overall car service spend, a breakdown of their account’s top riders and the ability to view upcoming and completed rides and rides in progress on a real-time updated map.

What can our readers expect from GroundLink in the future?
GroundLink will continue to innovate to offer our customers the safest, most reliable, stress-free and dependable black car service, driven by our leading technology. We are currently working with leading industry partners to develop new and exciting products and features designed specifically for frequent business travelers and their companies, including corporate policy controls and a smart booking feature. Stay tuned!