LESBIAN TRAVELERS ARE MORE PRESENT than ever in the travel and tourism industry according to Tanya Churchmuch, founder and president, MuchPR, a travel and LGBTQ+ public relations firm based in New York City.
“Lesbian travelers have evolved in that we are now looking to be more represented in the LGBTQ spectrum,” she said. “For so long, the ‘L’ was more of a token acknowledgement, and to be honest, it often still is. But things are improving within the queer travel community.”
In addition to her other activities, Churchmuch serves as lesbian brand ambassador for Out Adventures, a tour operator that just launched a series of programs for lesbians in 2020. “For 10 years, [Out Adventures had] mainly been offering group tours aimed at gay men, but for 2020 they felt that it was important to develop offerings specifically for lesbians,” she said. “This is a very rare move in our industry. While many gay men talk about lesbian visibility in travel, it’s not often that gay men put their money where their mouth is and invest in the market. Also, while there are many gay men in senior leadership roles in the travel and tourism industry, there are very few lesbians in these positions. Visibility counts, and it’s important that more lesbians are given the opportunity to represent the community at this level.”
What about the travelers themselves? “The biggest way that the ‘L’ segment differs from other travelers is the fact that we are women, and that generally comes first in our travel considerations,” Churchmuch said. “Will we be safe as women where we go? Is it safe for us to walk the streets alone at night or with a female partner?”
Churchmuch also noted the lesbian travel niche often overlaps with family travel. “Many more lesbians are parents with children living at home, compared to the rest of the LGBTQ community, so family travel also plays a bigger role,” she explained.
Destinations and organizations that recognize this market tend to build a devoted following, Churchmuch added. “Places like Provincetown, San Francisco, Las Vegas, New York City and Vancouver, which have long marketed to the lesbian community, remain very popular lesbian destinations.”
Custom order your Volvo through the Overseas Delivery Program and receive round-trip airfare, hotel accommodations, and a personalized delivery at the Volvo Factory Delivery Experience in Gothenburg, Sweden. Your experience begins in Sweden with insurance and registration included, enabling you to drive your new Volvo throughout Scandinavia and Europe. Create the adventure of a lifetime with the program named Best Overseas Delivery four years running, and return home with the ultimate souvenir.
I had just taken off my sandals, stepping onto the white-sand beach for a late-morning walk to a secluded spot I heard about from a front desk clerk, when I glanced down and saw the time on my phone. It had just turned 11 a.m., which meant it was only 7 am back home, the perfect time to call and say good morning to by husband before he left for work. Not quite ready to head back to my room, I decided I’d test the WiFi signal and made the call as I continued walking toward the shoreline.
San Antonio celebrated 300 years of progress in May 2018. With a clear vision following that anniversary year, the Texan city set its sights firmly on 300 more. While commemorating this milestone, the city underwent a major overhaul to prepare for the next phase in its history.
Are you looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own refined adventure of a lifetime. You can custom order your new Volvo, tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.
When you think of a relaxing spa day, mountains, rivers and view of gorgeous landscapes pop in your head; a place to get away from the hustle and bustle of any city’s booming music and honking taxis. SoJo Spa Club and Hotel gives you the relaxing feeling of being away while still staying close to the busy center of Manhattan.
Dance the night away with Grand Hotel’s Ballroom Dance offer, available May 16–18. Dancers of all skill levels will experience a diverse range of ballroom dance styles, alongside daily breakfast and dinner, a welcome reception and complimentary golf green fees.
IHG® Business Edge provides small- to midsized enterprises with benefits and confidence to navigate the evolving business travel environment.