With airlines like American, United and Delta adding basic economy fares, JetBlue follows suit. The airline will add the no-frills class next year.

“At JetBlue, we never liked the ‘no frills’ approach,” Joanna Geraghty, COO and president, JetBlue, said in a blog post addressed to airline crew members.

“But with these competitors now offering basic economy on many routes we fly, customer behavior suggests our success is at risk if we do not disrupt this market by lowering fares without sacrificing the experience.”

The new fares, called Blue Save, will launch in late 2019 for “customers looking to save with the lowest fare possible,” according to the blog post.

“Our new lower fare will be anything but basic, designed to help customers save while still offering the full JetBlue experience — the most legroom in coach, free inflight entertainment, free Fly-Fi internet, free snacks and soft drinks, no overselling of flights, carry-on bag and personal item included, and great service,” wrote Geraghty.

“Customers who opt for this fare will agree to some limits, which might include things like boarding order, seating and change/cancelation flexibility, but we will not make them feel like second-class citizens.”

Blue fares would target “customers looking for the same offering as today,” while Blue More fares will be for “customers who value change/cancel flexibility and speed in the airport.”

“We’ve all heard the horror stories from customers about ultra-low-cost travel,” she said. “If we add a fare that saves customers money but still delivers the JetBlue experience, I can’t imagine why a traveller shopping on price would ever choose another airline over us.”