To promote tourism to the island of Jamaica, the Jamaica Tourist Board and Airbnb signed an agreement. The agreement will promote tourism; highlight the country’s history, culture, cuisine and sporting events; and position Airbnb for growth in the destination.

Airbnb has around 4,000 listings in Jamaica. A host earns an average $2,500 per year.

“With this partnership with Airbnb, we will be able to offer a renewed focus on community-based tourism, which highlights our biggest asset: our people,” said Paul Pennicook, director of tourism, Jamaica Tourist Board.

The Airbnb digital platform is currently used by more than 140 million people in more than 34,000 cities and 191 countries. The company is responsible for bringing many tourists to various countries, increasing popularity. The agreement with the Jamaica Tourist Board is similar to the one Airbnb signed in November with Aruba.

“This agreement has been long in coming and will play a key role in our efforts to diversify our tourism product to cater to the passions of a growing demographic,” said John Lynch, chairman, Jamaica Tourist Board. “I am confident that our partnership with Airbnb will be a fruitful one which will help to boost arrivals and enable more Jamaicans to participate in the tourism sector.”