Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
Manchester, a city already buzzing with energy, welcomes some exciting new additions, from boutique hotels to highly anticipated culinary destinations to historic venues. Plan a trip to Manchester to not only indulge in your favorite soccer team but also to enjoy delicious food, both charming and luxury accommodations, and lively events and venues.
Sweet tea. Soul food. Y'all. Sound familiar? Though these words and phrases are commonly associated with the South, it's understood in any language. If you're seeking a city abroad that will enchant you, capture your attention from start to finish and welcome everyone as family, we cordially invite you to visit Savannah.
Porvoo, Finland, only an hour from Helsinki, is a medieval coastal town and a cultural haven, well known for its exciting culinary scene, colorful wooden houses and cafés. Here, you will discover the new Runo Porvoo Hotel, a family-owned landmark building and business blending Finnish traditions with contemporary Nordic design, world-class artwork and the rustic-meets-modern allure of American Shaker-style furnishings.
August is National Golf Month. Our three-part round-up will highlight the best courses around the world to tee off in celebration. Today, we highlight three international courses for your consideration.
When American travelers make plans to visit Portugal, Lisbon is usually their first stop.
Salmon Falls Resort in Ketchikan, Alaska, spoils guests with a new immersive luxury offer. The VIP fishing trip offer, called Hooked on Salmon Falls, starts at $15,000 for two guests and includes a four-night stay in a presidential king ocean view suite. In addition to round-trip airport transfers, the offer also comes with complimentary dining and $250 in fish shipping credit.
The Hotel Bel-Air hosts a new end-of-summer BBQ with Master Chef Wolfgang Puck on the lawn of the hotel. The event is back after a three-year hiatus, set to take place Sept. 6. Guests will be able to enjoy an evening featuring backyard-style barbeque and seasonal summer favorites.
United Airlines remains firmly committed toward sustainability in aviation. The latest development in its eco-conscious goals includes working with Oxy Low Carbon Ventures to commercialize the production of sustainable aviation fuels (SAF) with biotech firm Cemvita Factory. Cemvita looks to develop a revolutionary new way to produce SAF by using carbon dioxide and synthetic microbes. Additionally, United Airlines Ventures (UAV) recently announced an equity investment in Fulcrum, and United has invested more in SAF production than any other airline in the world.
The Oberoi, Marrakech introduces its new holistic wellness program, SAHA. Meaning health in Arabic, SAHA aims to help guests reach their full wellbeing potential. The program operates on four key cornerstones: soul & spirit, active body, holistic treatments and a better plate.