Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
Incheon Airport, the largest airport in South Korea, opened in 2001, serving as a hub for Asiana Airlines, Air Seoul, Air Incheon and more. As the primary airport for Seoul Capital Area, it works hard to keep its spot as the main hub in the region. Going beyond aesthetic value, Incheon Airport is revolutionizing airports, challenging boundaries and pushing technological limits.
Though air travel slowed as airports temporarily closed and borders shuttered to stifle the spread of coronavirus, the airline industry — led by oneworld alliance member airlines — enacted enhanced protective measures to reduce risk and protect passengers.
Canadian airline WestJet will now offer free COVID-19 travel insurance on eligible bookings to Mexico, the Caribbean and European destinations, including the United Kingdom, made on or after Sept. 18.
Creating a wellness environment in the workplace is a terrific idea, and many companies acknowledge the benefits of providing health and wellness programs to employees. However, the concept is anything but new. More than a century ago, Johnson & Johnson offered its New Jersey-based employees access to an on-site health center and a fitness center with a swimming pool and basketball court. In the 1970s, the company followed with the launch of Live for Life, an on-site wellness program with “access to behavior modification tools and education on topics like nutrition, stress management and more.”
IHG® Business Edge provides small- to midsized enterprises with benefits and confidence to navigate the evolving business travel environment.
United Airlines is the first U.S. airline to launch a rapid COVID-19 testing program for travelers. Beginning Oct. 15, United customers traveling from San Francisco International Airport to will be able to take a rapid test at the airport or a self-collected, mail-in test before their trip.
Conrad Punta de Mita opened earlier this month as Hilton’s first-ever Conrad-branded resort in Mexico. In celebration, the Hola Conrad offer is available when booking four nights or more. Starting at $349 per night, the offer includes round-trip airport transfers; a $100 resort credit; and complimentary access to Conrad SPA’s wet areas.
According to the U.S. Small Business Administration’s Office of Advocacy, small businesses create two-thirds of net new jobs and account for nearly 48 percent of the U.S. private sector workforce. And small- and medium-sized businesses outpace all other sectors as one of the fastest-growing in the United States. InterContinental® Hotels Group (IHG) goes above and beyond to create opportunities for this segment with its IHG® Business Edge program, voted Best Small- to Mid-Sized Business Program in Global Traveler’s 2019 GT Tested Reader Survey awards.
The Inn on Fifth in Naples, Florida, has a new Peace & Quiet offer for remote workers who need a break from their work-from-home settings. Through Oct. 29, the offer includes a standard room equipped with a six-foot worktable featuring four ports for charging electronics; a mini fridge stocked with bottled waters and fresh fruit; a pool-side food and beverage credit; one smoothie daily; full use of rooftop pool, courtyard and fitness center; complimentary valet parking and WiFi; 24-hour concierge service; and room service 11 a.m.–8 p.m.