Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
Though air travel slowed as airports temporarily closed and borders shuttered to stifle the spread of coronavirus, the airline industry — led by oneworld alliance member airlines — enacted enhanced protective measures to reduce risk and protect passengers.
I had just taken off my sandals, stepping onto the white-sand beach for a late-morning walk to a secluded spot I heard about from a front desk clerk, when I glanced down and saw the time on my phone. It had just turned 11 a.m., which meant it was only 7 am back home, the perfect time to call and say good morning to by husband before he left for work. Not quite ready to head back to my room, I decided I’d test the WiFi signal and made the call as I continued walking toward the shoreline.
San Antonio celebrated 300 years of progress in May 2018. With a clear vision following that anniversary year, the Texan city set its sights firmly on 300 more. While commemorating this milestone, the city underwent a major overhaul to prepare for the next phase in its history.
Custom order your Volvo through the Overseas Delivery Program and receive round-trip airfare, hotel accommodations, and a personalized delivery at the Volvo Factory Delivery Experience in Gothenburg, Sweden. Your experience begins in Sweden with insurance and registration included, enabling you to drive your new Volvo throughout Scandinavia and Europe. Create the adventure of a lifetime with the program named Best Overseas Delivery four years running, and return home with the ultimate souvenir.
When you think of a relaxing spa day, mountains, rivers and view of gorgeous landscapes pop in your head; a place to get away from the hustle and bustle of any city’s booming music and honking taxis. SoJo Spa Club and Hotel gives you the relaxing feeling of being away while still staying close to the busy center of Manhattan.
Dance the night away with Grand Hotel’s Ballroom Dance offer, available May 16–18. Dancers of all skill levels will experience a diverse range of ballroom dance styles, alongside daily breakfast and dinner, a welcome reception and complimentary golf green fees.
Are you looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own refined adventure of a lifetime. You can custom order your new Volvo, tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.