Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
Climbing along the coast, I was trying to snap pictures of the cool-blue Puerto Vallarta waters outside my car window (I know, it never works) when we started winding along stone walls draped in jungle-like foliage. Annoyed my view was blocked, I looked around to see where we were just as we were parking at Hotel Mousai — I audibly gasped. The all-glass, chic and incredibly grand entrance was so well-secluded, it somehow snuck up on me.
According to the U.S. Small Business Administration’s Office of Advocacy, small businesses create two-thirds of net new jobs and account for nearly 48 percent of the U.S. private sector workforce. And small- and medium-sized businesses outpace all other sectors as one of the fastest-growing in the United States. InterContinental® Hotels Group (IHG) goes above and beyond to create opportunities for this segment with its IHG® Business Edge program, voted Best Small- to Mid-Sized Business Program in Global Traveler’s 2019 GT Tested Reader Survey awards.
Three weeks after welcoming the first international flights since its borders closed, Saint Lucia’s government reinforced its mandatory travel protocol messaging. The island also launched an informative video with on-island footage of the actual travel experience.
United Airlines plans to bump up its capacity by 4 percent month over month in September; this will account for 37 percent of its schedule compared to the year prior.
Though air travel slowed as airports temporarily closed and borders shuttered to stifle the spread of coronavirus, the airline industry — led by oneworld alliance member airlines — enacted enhanced protective measures to reduce risk and protect passengers.
Yonder, a reimagined outdoor lodging and camping experience in southern Utah, is set to open Sept. 1. Located on scenic Highway 12 on the grounds of an old drive-in movie theater, Yonder will boast 10 custom Airstreams, 22 modern cabins and 67 RV camping sites. The property also features 2,000 square feet of communal space, with a clubhouse and bathhouse, general store, “drive-in” movie theater, resort pool, hot tub and bonfire pits.
As of July 23, St. Regis Bora Bora Resort is open and ready for travelers. With new precautions, protocols and guidelines regarding guest and staff safety, health and wellness, the resort confidently welcomes travelers to the beloved resort, while showcasing refreshed overwater villas and Iridium Spa.
IHG® Business Edge provides small- to midsized enterprises with benefits and confidence to navigate the evolving business travel environment.
The 1985 song “One Night in Bangkok” mentions many of the overindulgences of this city. One of them is massage parlors. Today, however, a Thai massage is considered an activity that improves one’s physical and mental well-being. The city has shed its former reputation as a place of wild nightlife and decadence, over the past few decades emerging as a major center for international commerce, wellness initiatives and tourism.