Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
At FXExpress Publications, Inc., we can’t wait to #ComeBacktoTravel, and we can’t wait for the travel industry and others to #ComeBacktoGT. Join us over the next several weeks as we entice you with photos from some of the places we’re most excited to visit. Take a visual journey through some of the Florida Keys’ most breathtaking sights with us, just in time for the June 1 reopening.
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People need a “chance to get some well-needed rest, relaxation and fresh air.” This is a sentiment we all likely share, as does the European Commission, the executive branch of the European Union. The EC included that phrase when it released its plan to help reopen Europe following the COVID-19 global pandemic. While most EU borders remain closed to international travel until at least mid-June, the EC’s plan starts with inter-Europe travel, and are non-binding recommendations and guidelines. European countries still have the final decision, so travelers are advised to check the restrictions of the countries they plan to visit. According to the EC, “blanket restrictions of free movement are replaced by targeted measures.”
Since 1970, Goway Travel has been committed to providing customized travel experiences for world travelers. Few things are better evidence of this commitment than being awarded the 2019 Trazees award for Favorite Tour Operator. Goway Travel heartily thanks the readers of Trazee Travel for this honor and for their confidence in Goway’s work in creating travel memories that’ll last a lifetime.
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