Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
Galataport Istanbul, a new cruise and lifestyle destination on the Bosphorus in Istanbul, welcomed its first ship, SeaDream II, on Oct. 1. Approximately 150 passengers and crew from Bulgaria Varna arrived at 10 a.m. for a two-day homeport operation before continuing to Bulgaria Burgaz.
Since its prestige for attracting the world elite grew in the 1960s, Greece remains the go-to destination for glittering holidays. Each step of the journey is enrobed in luxury, from culinary traditions with the highest standard of execution and name-brand, high-end shopping to first-rate wellness locales and elite accommodations, like 5-star hotels, private villas and yachts.
The countdown to Halloween weekend is on! Are you are still unsure about plans? Do you go to a house party? Stay in to hand out candy? Try something different this year and join Philadelphia’s The Mütter Museum at its 6th annual Mischief at The Mütter.
There’s an aspirational rustic chic/farm-to-table restaurant genre often associated with Northern California’s wine country. When you drive down the main street of Napa, Sonoma or any of the other towns, it appears there are as many of them as there are vineyards. And there’s absolutely nothing wrong with this genre, as the quality of the food is consistent and ambitious chefs earnestly endeavor to elevate home-style dishes to a higher standard.
History and culture are etched into every corner of Greece. Beginning with its language, the oldest written language still in existence, and moving from the traces of passing civilizations and religions to pre-historic findings and works from many movements, there’s a wealth of culture to discover on your next trip to Greece.
The InterContinental Mark Hopkins San Francisco announced a new amenity for guests in collaboration with Porsche. Porsche electric vehicle charging stations will now be located in the valet area of the hotel’s parking deck, allowing guests and visitors to top off the batteries of electric vehicles while enjoying a cocktail at Top of the Mark, enjoying farm-to-table fare at Nob Hill Club or staying overnight at the property.
The Global Business Travel Association’s (GBTA) Convention 2021 will be unlike any other convention before it, as we come together in person for the first time since the business travel industry drastically changed and look forward to rebuilding and reshaping the future. GBTA Convention 2021 will bring all of us together to learn from experts and each other, in-person at Orange County Convention Center in Orlando, Florida, Nov. 17–19. The safety of our attendees is our top priority. View health and safety protocols.
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Reykjavik with us.