Name: Jae-sung Rhee
Title: President and CEO
Company, city: Seoul Tourism Organization; Seoul, South Korea
Number of employees: 150 in the STO office
Recent project: Launching a Seoul Welcome Kit through our Seoul MICE Alliances program, which includes vouchers for extra services and goods from more than 30 partners
First job: I worked at a shipbuilding company in Masan, South Korea. As I majored in Spanish in my university years, my first project was working on ships for export to Venezuela.
Little-known fact about you: I enjoy playing golf and walking outdoors.
What innovations/initiatives do you foresee in the industry over the next years? Over-tourism is becoming an issue around the globe, and Seoul, moving forward, will focus on fair tourism. We are making sure residents and travelers can coexist and equally benefit from visitors spending time in the city. We also see technology like virtual reality allowing travelers to explore and create experiences. We want to be on the forefront of these innovations along with local experts.
Best career advice you’ve received: If you cannot avoid it, like it and excel at it.
What advice would you give someone starting out in the field? Travel as much as possible; it’s important to get a new perspective from a traveler’s point of view.
Jae-sung Rhee as a Traveler
Favorite travel memory or story: There are so many it’s hard to choose, but in 2008 my trip to Barcelona made a big impression. The architecture was amazing, and the people were charismatic. My favorite food travels have been to Bucharest, Romania, where I tried local delicacies like grilled foi gras and vintage decanted wines that breathed with flavor.
One travel tip you cannot live without: Bring a converter or two; you can never have enough. Also bring emergency medicine in case a cold or headache suddenly occurs on your travels.
Best advice for business travelers: Consult your hotel’s concierge for tips on local events and authentic dining experiences. Connect your hobbies with your destinations; I play golf on my trips if time allows and have searched local shops in Europe for LPs and records to take home.
About Seoul Tourism Organization
What events and festivals are coming to Seoul? Seoul hosts more than 200 festivals year-round for travelers to experience. In the spring and summer we offer the Seoul Summer Sale and the Korean K-Beauty Cosmetics Sales, big for travelers looking to do some shopping. In the fall and winter we have the Seoul Lantern Festival and Kimchi Festival; plus, 25 local districts have their own Christmas celebrations.
What can luxury travelers expect from a visit to Seoul? Luxury travelers have access to plenty of Michelin-starred restaurants that put a modern twist on traditional Korean food, and 5-star hotels with spectacular views of not only the city but also its natural beauty, like Namsan Mountain, Bugaksan Mountain and the Han River.
Tell our readers more about your favorite things to do and see in Seoul. There are many outdoor activities for our travelers to experience. I suggest trekking the Walled City, which takes you along green trails and historic sites like Seoul’s Hanyang Doseong (Fortress Wall). If you are looking for something more unique, the JongMyo Shrine, a UNESCO World Culture Heritage site, is dedicated to past kings and queens of the Joseon Dynasty, sharing a place steeped in history and a solemn and sacred experience. To look at the rich history of Korean furniture, visit the Korea Furniture Museum, boasting 2,500 pieces set up as they would have been used in daily life. Reservations are recommended for English-language guided tours.
As I arrived at the Air Canada check-in counter, the helpful staff directed me to the security checkpoint. Once through the line, and a bit strapped for time, I walked quickly to my gate, where an extremely kind concierge service member greeted me. She asked how my trip was and said she had been watching for me so she could assist me with boarding early to ensure a calm and easy departure. She assisted me earlier that week when I processed through security from Toronto to London, so it was nice closing my trip with a friendly face. She escorted me onto the plane and to my seat in the beautiful Signature Class cabin of the Boeing 787-8, introducing me to the flight attendant who would be directing cabin staff during my flight. I thanked the concierge for her hospitality throughout my journey.
Are you looking for a truly unique travel experience and considering a new vehicle? The Volvo Overseas Delivery Program is the perfect solution to create your own refined adventure of a lifetime. You can custom order your new Volvo, tailored to fit your needs and desires. They will fly you to Sweden to pick up your Volvo so you can drive and explore Scandinavia and Europe on your terms for up to two weeks.
Travel insurance comparison site InsureMyTrip ranked the best and worst U.S. cities for cleanliness, and Long Beach, California, is No. 1, rated the cleanest U.S. city. InsureMyTrip examined city- and state-level data on key categories, including hand sanitizer demand, restaurant cleanliness, quantity of recycling collectors, garbage disposal satisfaction, electric vehicle market share and pollution.
Meliá Hotels International announced the expansion of its ME by Meliá, Gran Meliá and Paradisus brands in 2021.
Though air travel slowed as airports temporarily closed and borders shuttered to stifle the spread of coronavirus, the airline industry — led by oneworld alliance member airlines — enacted enhanced protective measures to reduce risk and protect passengers.
Tropicana Las Vegas launched its first-ever Holiday in Paradise outside in Tropicana Plaza to help spread holiday cheer this year. Through Jan. 3, more than 25,000 lights will cover the corner of Tropicana and Las Vegas Boulevard, alongside a 20-foot Christmas tree and a tropical forest of 25 palm trees and Christmas trees. The free experience for all ages also includes a 10-foot-tall, live poinsettia photo wall, holiday music and a pop-up bar serving winter-themed cocktails, hot cocoa and more.
As more destinations around the globe reopen to travelers, we are ready to get back to one of our favorite activities. Join us over the next several weeks as we take you to places around the world saying #WelcomeBacktoTravel. Take a visual journey through Portugal with us.
The first Six Senses in the Americas arrives early next year with the opening of Six Senses Botanique in Brazil. In the Mantiqueira area, 2.5 hours from São Paulo and 3.5 hours from Rio de Janeiro, Six Senses Botanique will sit amid 700 acres of lush, mid-tropical Atlantic forests.