As of this month, Hawaiian Airlines will only operate under the same certificate as Alaska Airlines. On Oct. 29, Hawaiian Airlines operated its final flight with its own call sign from Samoa to Honolulu.
The pilot onboard this final flight said to Honolulu air traffic control, “This will be our final transmission under the HA callsign as we join Alaska’s family. Mahalo for your partnership over the years – we’ll continue to share our aloha.”
The air traffic controller responded, “The operating callsign may be ending, but it’s the people that make Hawaiian what it is. Aloha.”
“A hui hou,” the pilot said, meaning “until we meet again.”
Hawaiian Airlines first used the HA callsign back in 1929. Until this year, the airline was the largest operator of commercial flights to and from Hawai’i and the 10th largest commercial airline in the country by passengers carried. The airline was the oldest American carrier that never had a fatal accident or hull loss, and regularly received high ratings in reliability and timeliness over the years.
Now, Hawaiian Airlines operates under Alaska Airlines’ AS callsign, completing the nearly $2 billion merger, which was first announced in late 2023. On April 22, 2026, Hawaiian Airlines will switch from its HA IATA airline designator to Alaska’s AS when a single integrated Passenger Service System is achieved.
This also means flights sold online will be sold as Alaska Airlines flights, with Alaska Airlines’ logo located alongside Hawaiian Airlines’ own on the official Hawaiian Airlines website. All flights are marketed as “operated by Alaska and Hawaiian Airlines.”
While passengers may not notice many changes, internally, the brand has done a complete 180. Operationally, Hawaiian Airlines no longer exists; Alaska Airlines’ crew bases in Hawai’i now employ staff, including Hawaiian Airlines’ former staff. Alaska Airlines emphasized its goal to maintain the Hawaiian Airlines brand due to its cultural importance, but much has yet to be determined when it comes to Hawaiian Airlines.
The merger also means more aircraft, including Airbus A321neos and A330-200s, and Boeing 787s and 717s in Honolulu. Hawaiian Airlines’ four Boeing 787-9s will now be part of Alaska Airlines, and all future orders made by Hawaiian Airlines will go to Alaska Airlines. This includes Boeing 787-10s and 787-9s. Hawaiian Airlines will retain its A330-200 fleet.
Do you have an upcoming flight with the now-merged airline? What did you love most about Hawaiian Airlines? Email us at letters@globaltravelerusa.com. Please include your full name and location.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Sep 18, 2026Downtown Phoenix Welcomes First Upscale Urban Retreat
This month, in Phoenix, Arizona, Pacific Hospitality Group opens Denū Hotel & Spa, the newest hotel property in The Meritage Collection.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.
Daily
Sep 18, 2026New Short-Term Rental Brand Just Hit the Scene … And It’s Worth a Second Look
In early 2026, more than 5,500 former Vacasa homes across 24 markets were quietly taken over by an emerging brand. From beach destinations along Florida’s Gulf Coast to mountain getaways in Park City, Utah, these properties are now under Avari, formally launched this month.
Daily
Sep 18, 2026Windstar Unlocks Tower of London After Dark and Other New 2027 Experiences
Explore three different remarkable European destinations in 2027 with Windstar Cruises. The brand’s newest 224-guest, all-suite yacht, Star Explorer, debuts alongside complimentary Destination Discovery Events in Livorno, Dubrovnik and London.
Sponsored Content
Get to Know TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal's program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business. TAP FORBIZ offers solutions suited to each business: travel cost reduction, more flexibility, more benefits and more value. With TAP FORBIZ, businesses can centralize purchases, control the company budget and ensure greater cost predictability with exclusive discounts and benefits tailored to each company's profile. Each trip becomes a strategic decision to travel more and spend less.
September 2026
Sep 17, 2026High-Spirited Hong Kong: The Dynamic Hub Embraces Its Maritime History and Culture
It was known as the “Kai Tak heart attack” — the thrilling, terrifying final approach into Hong Kong’s Kai Tak Airport. Airliners were required to bank sharply at the last moment, dodging hills and apartment blocks to line up with a runway jutting out into Kowloon Bay. The airport is long gone, but international visitors are arriving at Kai Tak again, albeit more sedately. Their cruise ships dock smoothly at Kai Tak Cruise Terminal, a modern gateway designed by Sir Norman Foster.
METT Hotels to Debut in Albania
Daily
Sep 17, 2026Review: InterContinental Barcelona
eFlyer Reviews
Sep 17, 2026Conrad Washington D.C. Introduces 1/3/5 Experiences
Daily
Sep 17, 2026eFlyer News
Sep 16, 2026LXR Hotels & Resorts Coming to Costa Rica in 2029
Hilton’s LXR Hotels & Resorts debuts in Costa Rica in 2029 with the launch of Maravé Manuel Antonio, bringing a new level of luxury to Costa Rica’s Pacific beachfront. The property will sit on a nearly 40-acre estate of rare beachfront that descends from rainforest ridge to ocean.
Sponsored Content
IHG Business Edge: A Smarter Way for Small- and Mid-Sized Businesses to Travel
IHG Business Edge is a complimentary travel program designed to help small- and mid-sized businesses manage travel more efficiently while saving on hotel stays. Members enjoy access to guaranteed discounts, loyalty benefits, and partner offers across IHG Hotels & Resorts’ global portfolio of 7,000-plus hotels in more than 100 countries.
Airlines
Sep 16, 2026Delta, Hyatt Announce Long-Term Loyalty Collaboration
Hyatt and Delta Air Lines announced a new, long-term strategic loyalty collaboration bringing together two leading premium travel brands to create a connected, personalized and rewarding experience for World of Hyatt and Delta SkyMiles members.
ShareThis