The largest hospitality company in South Asia announced the launch of the first branded product in the Indian homestay market.
The Indian Hotels Company Limited announced the official launch of Ama Trails and Stays, part of a group of heritage bungalows, guesthouses and homestays throughout India. The company signed a management contract with Tata Coffee for nine heritage bungalows, and is adding two more by mid-2020. The new hotels will also be under the Ama umbrella of properties.
“IHCL has launched Ama Trails & Stays in response to evolving guest needs for local, immersive and authentic experiences. We are delighted to partner with Tata Coffee for the first collection of plantation trails leveraging Tata Group synergies,” said Puneet Chhatwal, managing director and CEO, IHCL.
Ama Plantation Trails, made up of nine bungalows located in and around the coffee estate of Pillibetta in Coorg, comprises one portion of the new arrangement. Guests can take a tour of the plantation, go birding or golfing. The homestays program will commence with two units in Goa.
“We are delighted to partner with IHCL with its 115 years of history of hospitality. This association will bring a new, authentic offering for travellers looking for offbeat experiences in the realms of nature,” said Sanjiv Sarin, managing director and CEO, Tata Coffee Ltd.
Guests will be eligible to earn and use loyalty points through the Taj InnerCircle Loyalty Programme. Bookings begin March 1.
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