IHG Announces New All-Suites Brand
Photo: © Viacheslav Iacobchuk | Dreamstime.com
InterContinental Hotels Group announced a new all-suites brand, Atwell Suites. The upper-midscale brand is aimed at travelers seeking a memorable experience, differentiated amenities and services somewhere between those offered at extended stay and traditional hotels. IHG calls this traveler the “Opportunity Seeker,” someone who wants to learn and grow as they travel, potentially extending a stay to further explore a destination.
The properties are optimal for stays of four to six nights, with flexibility throughout the property and spaces and programming designed for socialization.
All-studio suites include distinct living and sleeping zones; kitchenettes with refrigerators, microwaves, coffeemakers and sinks; high-top desks at work areas; oversized vanities; pull-out sofas; and closets accessible from both the guestroom and the bathroom.
Social areas include the lobby, outdoor spaces, huddle areas and private working spaces. Food and beverages are offered as complimentary hot breakfasts and end-of-day small plates and cocktails.
“The Atwell Suites brand is tailor-made to meet the significant demand in the upper-midscale segment for a new all-suites brand. Our newest offer gives owners and guests something different to what’s out there today — a stylish suite with the flex for guests to work, socialize or explore over a four-to-six-night stay. As we focus on accelerating our growth, the brand will further extend our leading position in the mainstream space,” said Keith Barr, CEO, IHG.
The first new hotels begin construction next year, opening in 2021.