YARDLEY, PA, September 8, 2008 – Global Traveler magazine, the only independent periodical dedicated to the frequent business and luxury traveler announced today plans to launch eFlyer-Asia, an e-newsletter targeted toward the Asian market.
eFlyer-Asia will debut the week of Sept. 8 as a weekly e-newsletter written for business and luxury travelers in Asia. The geographic and editorial content of the newsletter will have a pan-Asian focus. Each issue will feature a lead news story, followed by several news briefs, travel deals and an airline, hotel or restaurant review.
“I was shocked to find out that Asia does not have a Web site or a weekly e-newsletter for the business traveler,” said Francis X. Gallagher, CEO of eFlyer-Asia’s parent company, FXExpress Publications, Inc. “We believe the Asian market will benefit from an informative and valuable resource like our newsletter.”
Hong Kong-based journalist Joyce Woo Yan will write and edit the newsletter. Woo Yan, who previously worked at The Standard and as a book editor in Hong Kong, brings a wealth of experience to the launch.
eFlyer-Asia’s opted-in subscriber base of more than 5,000 international business travelers comprises a group that makes an average of 26 round-trip flights each year, 40 percent of whom fly international first class while the remaining 60 percent are frequent business-class passengers; three quarters of the readership routinely selects 5-star accommodations. The average annual income of eFlyer-Asia’s target audience is in excess of $200,000.
Public relations and marketing executives are encouraged to send news, deals and announcements of interest to frequent executive business travelers to Ms. Woo at joyce.woo@globaltravellerasia.com
.
Banner advertising rates start at $6,000 for monthly placement. Interested parties can contact the following eFlyer-Asia representatives:
Asia
Lorie Fernandez –Philippines – lorie@eastgateph.com
Teiko Homma – Japan – homma@mediahs.com
Jeff Hwang – Korea – gng@gngcom.co.kr
Herb Moskowitz – Hong Kong – herbmosk@yahoo.com.hk
Catherine Wong – Singapore – euaslink@yahoo.com
United States
Courtney Centeno – courtney.centeno@globaltravelerusa.com
Richard Evans – richard.evans@globaltravelerusa.com
Francis X. Gallagher – fran.gallagher@globaltravelerusa.com
Morissa Pawl – morissa.pawl@globaltravelerusa.com
Alexandra Young – alex.young@globaltravelerusa.com
To subscribe to eFlyer-Asia, please visit eflyer.globaltravellerasia.com. For more information on Global Traveler and its weekly html newsletter, eFlyer, please visit newgtsite.wpengine.com or eflyer.globaltravelerusa.com.
About Global Traveler
A business travel publication that takes into account the sophisticated lifestyle interests of today’s executive travelers, Global Traveler is the publication of choice among seasoned business travelers. Global Traveler is the only ABC-audited American magazine for the international business traveler, with ABC paid circulation of 100,000+. The magazine is also the only ABC audited magazine and independently measured by MediaMark Research (MRI). No other monthly magazine in its category boasts a higher audited circulation or page count. Ninety percent of its readership has average household income in excess of $100,000; 96 percent attended or graduated from college; and 98 percent of its readers are either top management or professionals.
About FXExpress Publications
FXExpress Publications, Inc., based in Yardley, Pa., is a privately-held company that publishes Global Traveler magazine, eFlyer, a weekly electronic travel newsletter sent to subscribers and accessible online at eflyer.globaltravelerusa.com and eFlyer-Asia, eflyer.globaltravellerasia.com. The company also operates the Web site newgtsite.wpengine.com and blog.globaltravelerusa.com. The company also produces several annuals including the Class Act Book, Global City Guidebook, Luxury Book and custom publishing for various entities.
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