From Premier League footballers to tourism boards to actors, Expedia officially teamed up with various celebrities, athletes, creators and tourism boards to create more than 100 new Travel Shops. This first-of-its-kind platform allows travelers and those needing travel inspiration to explore and book hotel collections from a select group of brands, travel experts and more.

“Every day, people are liking and buying products recommended by influencers they trust, but until now there hasn’t been a simple way to shop travel recommendations. Travelers are already getting inspiration through Instagram and TikTok, so creating a path to go from looking to booking is a natural evolution that meets travelers where they’re at,” said Lauri Metrose, SVP of Global Communications, Expedia Group. “Our invite-only launch phase includes more than 100 influencers and partners who can now monetize and share their travel picks with millions of followers. In 2025, Travel Shops will expand even more, so anyone can create their own Shop.”

The new feature, available on the Expedia app, allows users to save all their favorite travel recommendations and content on one link. For instance, Arsenal Football Club, a top Premier League soccer team, has become the first sports franchise to integrate with Travel Shops. Arsenal welcomes its fans to book stays on Hotels.com inspired by its players’ favorite hotels and away games.

Athlete Virgil van Dijk, captain, Liverpool FC and part of the Netherlands’ national team, showcases his favorite family getaways, Liverpool hotels and destinations in the Netherlands.

Producer, actor and director Jaime Camil also partnered with Travel Shops to share his favorite hotels for relaxing with family, celebrating Day of the Dead in Mexico and heritage travel.

Even tourism boards joined the new platform. Travel Alberta, Visit Orlando, Go Dominican Republic and Visit The USA use Travel Shops to highlight the best and favorite accommodations and must-see and -do experiences.

Travel Shops debuts following a successful beta test in May. The new platform defines a new age of travel, offering unique and insightful recommendations for travelers to enjoy. Creators can now share and save travel recommendations, simplifying the booking process by taking in recommendations from trusted influencers. In turn, influencers earn a commission from travelers who book from their recommended restaurants, hotels and activities.

Travel Shops are available on the Expedia iOS app in the United States, Canada and United Kingdom.

Would you be inclined to use Travel Shops to find inspiration for your next trip? What celebrity, actor or tourism board would you like to offer recommendations on Travel Shops? Would you like to see Global Traveler among the brands in Travel Shops? Tell us your thoughts. Email us at letters@globaltravelerusa.com. Please include your full name and location.