Name: Eva Reda
Title: Executive vice president, global co-brand partnerships and business development
Company, city: American Express; New York City, New York
Number of employees: 55,000
Recent project: The rebrand and refresh of the Marriott Bonvoy American Express Card portfolio, formerly the SPG American Express Card portfolio
First job: I was a pharmacy technician.
Little-known fact about you: I love old homes and find restoration so much fun. I bought a home from the 1890s and restored it to what it was; I love all the detail and architecture notes.
What innovations/initiatives do you foresee in the industry over the next years? In the travel and credit card space, it will be finding ways to leverage technology without losing the human touch. Our brand cares about our customers.
Best career advice you’ve received: Do what you love because it is what you will be best at.
What advice would you give someone starting out in the field? Prioritize taking the time to find what you love.
Eva Reda as a Traveler
Favorite travel memory or story: About 10 years ago I was in Costa Rica at a hotel situated at the base of the Arenal Volcano. At dusk I could see the active volcano from a wall of floor-to-ceiling windows in the hotel. With the glow and smoke pouring out of the volcano, it almost seemed fake, it was so spectacular. It was both relaxing and a reminder of the power of Mother Nature.
One travel tip you cannot live without: Take care of sleep. If I don’t get eight hours, things can go bananas. Plus, if you’re sleep-deprived, you cannot appreciate any of the tasks at hand, business or leisure.
Best advice for business travelers: Add on extra time if you can, especially when you’re in a beautiful place. Find an opportunity to leave the conference room. Catch a moment to enjoy where you are.
About American Express
As Marriott recently rebranded its loyalty program, American Express and Marriott rebranded the co-branded credit cards. Tell us about the new cards.
Earlier this year Marriott International, a longstanding partner of more than 50 years, worked with us to rebrand and refresh our co-branded card products; the Marriott Bonvoy American Express cards feature new names, benefits, designs and special offers.
The Starwood Preferred Guest American Express Luxury Card rebranded to Marriott Bonvoy Brilliant American Express Card; this is our highest-level card and features a stainless-steel card design. One of its new benefits is up to $100 in property credits per stay at The Ritz-Carlton or St. Regis properties.
The Starwood Preferred Guest Credit Card from American Express is rebranded as the Marriott Bonvoy American Express Card, complete with an artist-commissioned card design.
Finally, the Starwood Preferred Guest Business Credit Card from American Express is now the Marriott Bonvoy Business American Express Card, with a new benefit of receiving an additional free night award (redemption level at or under 35,000 points) when a card member spends $60,000 or more on the card annually.
What exclusive events and experiences can Marriott Bonvoy American Express card members look forward to?
We have events throughout the year that really touch on our card members’ passion points of food, music, art and sports. Some events are open to all card members while others are exclusive to Marriott Bonvoy Brilliant card members. American Express and Marriott Bonvoy host a range of exclusive events annually; this year, for example, we had a presence at the Masters, hosting card members at golf’s most prestigious tournament. In December we’ll host card members at a premium Marriott hotel during Miami’s Art Basel, while in October there’s a card member experience at Marriott’s Ion Hotel in Iceland. Other events include BottleRock, Aspen Food & Wine and the U.S. Open.
Marriott and American Express enjoy a history of more than 50 years. What can our readers expect from the future of this relationship?
We’re excited to fully bring these rebranded cards to market and further communicate all the benefits. Now that The Ritz-Carlton program has been integrated into the Marriott Bonvoy program, whereas before it was its own program, we can bring more luxury events to card members. We will also continue to develop an exclusive event calendar for our card members each year.
TAP Air Portugal is adding 15 new weekly flights from the United States and Canada by summer 2020, a new record for the carrier of 71 weekly flights between North America and Portugal.
WalletHub compared the 100 largest U.S. cities across 24 key metrics to determine the best destinations for an upcoming Oktoberfest celebration. The brand’s study found the estimated cost for an American to attend Oktoberfest in Munich, Germany, is $5,000. Munich boasts a $1.43 billion annual economic impact on Munich. During Oktoberfest, nearly 2 million gallons of beer are consumed and more than 510,000 whole roast chickens eaten.
Qantas will start using a Boeing 787-9 Dreamliner on its Sydney–Santiago route starting in late June 2020.
Welcome to Rhodes, a medieval treasure beautifully preserved throughout the centuries. Rhodes is the capital of the Dodecanese, an island ideal not only for those who want to relax, but also for those looking for an action-packed holiday! With its bright green hills, rich green valleys and uninterrupted line of golden beaches, Rhodes is truly a blessed place. “The sun island” has more sunshiny days and milder temperatures throughout the year than any other location in Greece. It is, after all, one of the country’s easternmost places and among the first to welcome summer on its impressive beaches. Add in the excellent facilities for tourism, the island’s special blend of cosmopolitan and traditional, and numerous cultural and archaeological sites, the most important being the Medieval (Old) Town, a UNESCO World Heritage site, and you’ve got the perfect holiday destination. While on Rhodes, don’t miss a daytrip to nearby Sými. An island of sponge divers and seamen, Sými used to have 30,000 inhabitants before the Second World War and was the richest island in the Dodecanese, despite its small size. Today, Sými attracts many visitors thanks to its beautifully preserved Neo-Classical buildings and the famous Archangel Michael monastery at Panormitis.
On Location Experiences makes it easy for travelers to head to London or Mexico City for upcoming NFL games. Tottenham Hotspur Stadium hosts the Chicago Bears and Oakland Raiders Oct. 6, and the Carolina Panthers and Tampa Bay Buccaneers Oct. 13; Wembley Stadium hosts the Cincinnati Bengals and Los Angeles Rams Oct. 27, and the Houston Texans and Jacksonville Jaguars Nov. 3; and Estadio Azteca hosts the Kansas City Chiefs and Los Angeles Chargers Nov. 18.
United Airlines announces a number of new routes.
Hotel brands all over the world have pushed for sustainability. For many, it began with reducing single-use plastics, like straws. InterContinental recently announced the end of in-room miniature toiletries.