Name: Eva Reda
Title: Executive vice president, global co-brand partnerships and business development
Company, city: American Express; New York City, New York
Number of employees: 55,000
Recent project: The rebrand and refresh of the Marriott Bonvoy American Express Card portfolio, formerly the SPG American Express Card portfolio
First job: I was a pharmacy technician.
Little-known fact about you: I love old homes and find restoration so much fun. I bought a home from the 1890s and restored it to what it was; I love all the detail and architecture notes.
What innovations/initiatives do you foresee in the industry over the next years? In the travel and credit card space, it will be finding ways to leverage technology without losing the human touch. Our brand cares about our customers.
Best career advice you’ve received: Do what you love because it is what you will be best at.
What advice would you give someone starting out in the field? Prioritize taking the time to find what you love.
Eva Reda as a Traveler
Favorite travel memory or story: About 10 years ago I was in Costa Rica at a hotel situated at the base of the Arenal Volcano. At dusk I could see the active volcano from a wall of floor-to-ceiling windows in the hotel. With the glow and smoke pouring out of the volcano, it almost seemed fake, it was so spectacular. It was both relaxing and a reminder of the power of Mother Nature.
One travel tip you cannot live without: Take care of sleep. If I don’t get eight hours, things can go bananas. Plus, if you’re sleep-deprived, you cannot appreciate any of the tasks at hand, business or leisure.
Best advice for business travelers: Add on extra time if you can, especially when you’re in a beautiful place. Find an opportunity to leave the conference room. Catch a moment to enjoy where you are.
About American Express
As Marriott recently rebranded its loyalty program, American Express and Marriott rebranded the co-branded credit cards. Tell us about the new cards.
Earlier this year Marriott International, a longstanding partner of more than 50 years, worked with us to rebrand and refresh our co-branded card products; the Marriott Bonvoy American Express cards feature new names, benefits, designs and special offers.
The Starwood Preferred Guest American Express Luxury Card rebranded to Marriott Bonvoy Brilliant American Express Card; this is our highest-level card and features a stainless-steel card design. One of its new benefits is up to $100 in property credits per stay at The Ritz-Carlton or St. Regis properties.
The Starwood Preferred Guest Credit Card from American Express is rebranded as the Marriott Bonvoy American Express Card, complete with an artist-commissioned card design.
Finally, the Starwood Preferred Guest Business Credit Card from American Express is now the Marriott Bonvoy Business American Express Card, with a new benefit of receiving an additional free night award (redemption level at or under 35,000 points) when a card member spends $60,000 or more on the card annually.
What exclusive events and experiences can Marriott Bonvoy American Express card members look forward to?
We have events throughout the year that really touch on our card members’ passion points of food, music, art and sports. Some events are open to all card members while others are exclusive to Marriott Bonvoy Brilliant card members. American Express and Marriott Bonvoy host a range of exclusive events annually; this year, for example, we had a presence at the Masters, hosting card members at golf’s most prestigious tournament. In December we’ll host card members at a premium Marriott hotel during Miami’s Art Basel, while in October there’s a card member experience at Marriott’s Ion Hotel in Iceland. Other events include BottleRock, Aspen Food & Wine and the U.S. Open.
Marriott and American Express enjoy a history of more than 50 years. What can our readers expect from the future of this relationship?
We’re excited to fully bring these rebranded cards to market and further communicate all the benefits. Now that The Ritz-Carlton program has been integrated into the Marriott Bonvoy program, whereas before it was its own program, we can bring more luxury events to card members. We will also continue to develop an exclusive event calendar for our card members each year.
Mandarin Oriental Hotel Group announced plans to take over an existing hotel in Switzerland. The property is undergoing extensive renovations in preparation to open at the end of next year as Mandarin Oriental Palace, Luzern. The property was previously Hotel Palace Luzern, on the shores of Lake Lucerne and in the heart of the city; it originally opened in 1906.
Get to know Mexico with ONE FREE NIGHT With Fiesta Americana Get to know Mexico with the largest hotel company in the country, offering more than 185 options in the best city and resort destinations. Book at any of our hotels with the best available rate at the time of booking and get one night free.
As part of Germany’s climate package, a plan to reduce emissions, the country will raise departure taxes at German airports. Taxes will go up as much as 60 percent, and are expected to raise up to €740 million. The funds will then be used to lower VAT on rail fares from 19 percent to 7 percent.
Thessaloniki is the second-largest city of Greece and the most important center of the area. Built near the sea, elegant and refined, the Greek “Lady of the North” is a modern, vivacious city that welcomes visitors eager to learn about its history and culture, and at the same time have fun, relax, go shopping or simply explore the cityscape by the sea.
Norwegian Cruise Line took delivery of its newest ship, Norwegian Encore, ahead of its naming ceremony Nov. 21. The 1,100-foot-long ship boasts a guest capacity of nearly 4,000. Since Norwegian Cruise Line took delivery of the shi, Oct. 30, Norwegian Encore sailed from Germany to England before making its way to New York City, then Miami, where the christening ceremony takes place next week.
TAP Air Portugal is adding 15 new weekly flights from the United States and Canada by summer 2020, a new record for the carrier of 71 weekly flights between North America and Portugal.