Holland America Line expands its entertainment offerings by launching the game show brand Deal or No Deal on nine ships. TimePlay, an entertainment software company, powers the show format, with a highly adaptable design and strong brand identity, on more than 85 ships worldwide.
“We’re excited to add this program to our lineup and we look forward to guests enjoying this interactive game,” said Daniel Materassi, senior vice president of guest commerce, Holland America Line.
© Deal or No Deal
The high-energy, live hosted experience brings contestants to the stage to deal for cash. Everyone in the audience also plays along for a chance to win, with prizes ranging and including items like a free cruise. Depending on the Holland America ship, Deal or No Deal runs once or twice per sailing either on the World Stage or in Rolling Stone Lounge.
“With the growing demand for entertainment options, Deal or No Deal is a perfect addition to Holland America’s offerings,” said Aaron Silverberg, SVP of Entertainment, TimePlay.
TimePlay engages audiences with interactive games, including bingo, trivia and Wheel of Fortune. Its platform connects phones to a main screen to compete in real time.
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