Despite continued U.S. government restrictions, demand for Cuba travel is not slowing, according to several new reports. According to Cuban officials, the combined total number of visitors from the United States was more than 614,000 in 2016, a 34 percent increase over the previous year.

Travel Leaders Group released survey data that revealed 22 percent of its leisure-focused travel agents reported they’ve already booked clients for Cuba travel this year and more than 59 percent indicated clients have expressed an interest in travel to Cuba in 2017.

According to the Pew Research Center, 75 percent of U.S. adults approve of last year’s decision to re-establish U.S. relations with Cuba, while nearly as many were in favor of ending the longstanding trade embargo against Cuba.

Getting to Cuba is no longer a challenge, with regularly scheduled air service available for the first time in 50 years and major cruise lines offering several sailing itineraries. Delta Air Lines opened the first U.S. airline ticket office in Havana last November; American Airlines will operate 10 daily flights to six Cuban cities this year; and United Airlines, as well as five other U.S.-based carriers, will have regularly scheduled flights to Cuba. Royal Caribbean and Norwegian Cruise Line scheduled sailings to Cuba through November.

Several luxury accommodation properties are also opening this year, as hotel companies observe the growing demand for Cuba travel.

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