As the travel industry finds itself in the midst of the first peak travel season since the beginning of the pandemic, Crowne Plaza® Hotels & Resorts commissioned a survey of more than 1,200 U.S. consumers to learn more about business travel habits, learning 65 percent of Millennials, aged 25–44 years old, and 59 percent of Gen Z, ages 18–24 years old, prefer to work for a company offering frequent travel or flexible blended travel as a perk. Blended travel is the combination of business travel with leisure travel.
As a result, plans to open new Crowne Plaza hotels were accelerated — 107, in fact, for an additional 27,342 Guest Rooms — in the next three years. Additionally, there are plans to renovate 50 percent of the Crowne Plaza portfolio consisting of more than 400 hotels. As the brand sees an uptick in business travel across the board, several properties lead the blended travel way, including the Crowne Plaza HY36 Midtown Manhattan, the Crowne Plaza North Augusta, the Crowne Plaza Asheville and new properties in Vietnam, Hungary, Poland and Australia. These new Crowne Plaza properties each have distinctive style that meet the needs of today’s modern business traveler, whether they seek a dedicated workspace or one with a social setting.
In order to better identify the needs of its guests who seek combined business and leisure travel, Crowne Plaza Hotels & Resorts launched The Future of Blended Travel white paper, identifying four emerging sub-trends:
- Reworking Work: Traveling to hotels or resorts in exotic locations as a base for remote flexible working
- Hybrid Living, Hybrid Lives: Increasing numbers of business travelers plan to extend work travel with leisure days, with flexibility the key element, enabled by new work practices
- Upskilling and Side-Hustles: Upskillers and Side Hustlers use travel to fuel inspiration, feed curiosity and enable connections
- A New Care Economy: Families, including children and grandparents, want to travel now more than ever before
Crowne Plaza destinations meet the needs of this new type of traveler with purposefully designed services and spaces that match a blended lifestyle. Its Plaza Workspace provide spaces for solo and collaborative work, including The Studio, which allow guests to work, eat and play in a dynamic environment. WorkLife Guest Rooms combine comfort, connectivity and flexibility across distinct areas that maximize space for all of guests’ needs.
Holiday Inn® hotels also delivers for blended travelers, offering warmth, trust and familiarity. The brand has nearly 1,200 hotels globally, including more than 500 properties across the United States. Great sleep, flexible meeting spaces, complimentary business services and a fitness center earn Holiday Inn hotels a spot among the most trusted travel brands. Travelers can also find full-service restaurants and bars, 24/7 sundry shops and markets, inviting lobbies and multifunction Guest Rooms.
Find flexibility in the future of your business travel with Crowne Plaza Hotels & Resorts, Holiday Inn hotels and all brands within the IHG® Hotels & Resorts family.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Mar 18, 2024Noble House Hotels & Resorts Acquires Chatham Inn Relais & Châteaux
Noble House Hotels & Resorts, the family-owned boutique hotel brand, welcomes Chatham Inn Relais & Châteaux to its portfolio of unique properties. The previous owner and now co-owner of this award-winning property, Jeff Ippoliti, selected Noble House to co-own and manage the property, bringing the total number of North American luxury hotels, resorts and experiences for the brand to 24.
Sponsored Content
Experience Luxury and Tranquility at Hamad International Airport’s Hotel
Known as one of the best airports in the world and voted Best Airport in the Middle East by Global Traveler readers, Hamad International Airport aims to set new standards for the airport industry that exceed the expectations of travelers through its facility.
Daily
Mar 18, 2024A New Six Senses Comes to the Caribbean This May
Designed to reflect the look and atmosphere of a Caribbean village, the new Six Senses La Sagesse on the Spice Island of Grenada will offer 56 pool suites with open-plan bedrooms, each with an outdoor terrace leading to a private plunge pool, when it opens this May. The property marks the first Six Senses resort in the Caribbean.
March 2024
Mar 18, 2024Women Hoteliers Share Their Stories of Accomplishment in Rising to the Top
The hospitality workforce is more than 50 percent female (according to the 2022 Bureau of Labor Statistics), but the top tier remains very much male-dominated. The Penn State School of Hospitality Management’s 2023 Women in Hospitality research report finds that for every female chief officer, four men hold that title. Global Traveler had the privilege of speaking with several women in leadership roles to gain their insights and personal stories and to learn what it takes for a woman to reach a top position in hospitality today.
Sponsored Content
Tips to Plan a Destination Event Worth the Trip
Corporate events can often feel … too corporate. Where to go to get the team out of the office environment to bond and think outside the box? Starting with an unconventional, unique space to make them feel like the all-stars they are will get the juices flowing and make your LinkedIn profile glow.
Daily
Mar 18, 2024Miami International Airport Reaches Unprecedented Heights in Passenger, Cargo Numbers
2023 marked a historic year for Miami International Airport. Recent reports show MIA achieved its highest-ever annual passenger total, seeing 52.3 million travelers in 2023, which marked a 3.2 percent increase over the previous year’s record. International travel surged 8.5 percent, with 23.2 million passengers. Domestic traffic was just slightly down, at 0.5 percent and 29.1 million.
Saint James Paris Welcomes New Chef
Daily
Mar 15, 2024March 2024
Mar 14, 2024San Antonio Preserves Its Past While Envisioning What Lies Ahead
The most historic city in Texas is refurbishing, renovating and reimagining heritage sites, old buildings and whole neighborhoods, bridging the centuries of this Lone Star treasure.
Daily
Mar 14, 2024Coco Collection Introduces New Villa Designs and Features
Coco Collection debuts updated offerings at its two resorts in the Maldives, with remodeled villas at Coco Palm Dhuni Kolhu and a new infinity pool at Coco Bodu Hithi.
ShareThis