Lucerne thrives on tourism. British expatriate and author Diccon Bewes, who focuses his literary efforts on his adopted homeland, calls Lucerne Switzerland’s prettiest city. So it’s no wonder throngs of Japanese, Chinese, European and North American tourists funnel out of tour buses and onto the cobblestone streets of Lucerne with their cameras armed and ready.
GBTA’s Convention 2021 will bring the business travel industry together for the first time in a long time. Once again, you’ll learn and connect with experts and each other, along with discussions with leading thinkers, entrepreneurs and change makers addressing the issues that matter most.
With all its banking and commercial reputation, it’s sometimes hard to remember Zürich is also an exciting city for tourists. The Old Town poises above the wide Limmat River as it flows from Lake Zürich, and views of the city’s sleek skyline are backed by snow-covered Alps.