The story regarding the rise of winter tourism in Switzerland is well-documented: In 1864, hotelier Johannes Badrutt, who owned the now-defunct Pension Feller, seduced his English summer guests with a generous proposition. He was so convinced they would enjoy wintering at his St. Moritz property (most visited only during the summer), he told them if they were not having fun, he would gladly absorb the cost of their stay and travel. More than 150 years later, there is a no more glamorous and sought-after winter destination than the mountains of Switzerland, where boundary-pushing slopes combine with luxury amenities to create one of travel’s most iconic experiences: a ski holiday in the Swiss Alps.
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Set between wooded hills at the northern end of Lake Zürich in north-central Switzerland, the Swiss financial capital is not what it seems at first glance. No steel-and-glass skyscrapers mar its views of the Alps, and its relaxed lakeside cafés and river beaches could easily make you forget Zürich is one of the world’s most important financial centers, home to corporate headquarters of a number of international companies.