WITH FUR-LINED LOUNGE CHAIRS at mid-mountain huts, fondue for sustenance, chalet-style hotels and lift tickets costing less than what you’d pay at most American ski resorts, Switzerland caught my snow bunny daughter’s attention first for another reason. “Mom, can we go to the real Matterhorn?” Having seen the fake mountain at Disneyland, she was smitten. We’d been planning to go to Colorado for winter skiing, a ritual repeated for years and years. But why not make a change? While the Rockies never get old, perhaps it was time to point our skis (and snowboards) in a new direction.
Much of the global business travel industry has already made sustainable business travel a priority with a focus on reducing emissions and their environmental footprint. But the industry, as well as external stakeholders, such as policymakers, recognize more needs to be done.