SINCE ITS 2011 SELECTION by the International Olympic Committee as the site for the 2018 Winter Olympic and Paralympic Games, the world set its sights on PyeongChang, South Korea. While some viewers were spellbound by the superhuman feats of world-class athletes, others were intrigued with global politics and celebrity sightings. And through it all, millions had a glimpse of a South Korea different from Seoul.
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SEOUL IS KNOWN FOR KIMCHI, karaoke, Korean barbecue and jjimjilbang (Korean sauna). Its up-to-date, energetic and fun-loving residents work hard and play hard; and while they are almost always up for a night on the town, when it comes to business they can be shrewd and savvy.