Carlson Wagonlit Travel is bringing its flagship platform, myCWT, to China. It is the first global travel provider to launch such a platform in China.
MyCWT is a travel app that aids business travellers in managing all travel logistics from their smartphones. The platform, available as an app for smartphones, allows travellers to check flight notifications, check in to airlines, provides booking services for hotels all over the world and much more. Now, the app has been tweaked and tailored to the Chinese business travel market.
The platform has been changed in meaningful ways with the help of specialized travel, technology and e-commerce partners. The app maintains its ease of use and is consistent with the brand identity globally, with certain content and integration changes for the Chinese market.
“The myCWT platform in China has been purpose-built for this market, keeping in mind the priorities and expectations of our customers and their employees,” said Albert Zhong, general manager, China, CWT.
The big changes for myCWT come in four highlights. The app is omni-channel, meaning users can interface through a number of ways, including website, the mobile app, email, phone and more. The expansive nature of the app provides a number of choices for travellers in China, a simplified booking process and integration with myCWT’s global systems.
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