FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

British Airways Starts Digital Bag-Tag Program

by Megan Hill

Jan 3, 2019

British Airways App © Mohamad Faizal Ramli | Dreamstime.com

Feature

British Airways launches a new digital bag tag option this month that will allow users to sync the tag with flight details in the BA app.

The carrier hasn’t unveiled all of the program details, but the airline’s website says the program is coming in January. It reads, “TAG is a digital reusable bag tag that seamlessly connects your luggage to your smartphone. Simply attach your personal TAG to your luggage before you arrive at the airport and the BA app makes sure your details travel with it along the way.”

The airline says the tags will cost £60 ($76), and can be reused “more than 3,000 times,” and the airline adds that, “Unlike other similar products on the market, TAG’s clever design doesn’t require you to screw-mount it to a suitcase or use adhesive materials.” Instead, it works like a traditional luggage tag which can be transferred to various bags.

The airline says the tag is “affordable and accessible, especially if you’re able to expense it as part of your business travel costs.” The intention is for the digital tags to save time at bag drop facilities.

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