With all the hype over James Cameron‘s new sci-fi flick, Avatar, there is a renewed buzz over 3D and its plans to take over television in 2010. 3D never really tickled my fancy. The first movie I saw in 3D was Spy Kids and only because I took the kids I was babysitting to see the movie. The glasses were made of cardboard, and I recall the quality being so poor that I fell asleep in the theater. 3D has changed a lot since then. With all the money, time and manpower that went into producing Avatar, the experience is simply phenomenal. It feels as though you are poking your head into a shadow box of another world, where the textures and layers really pop. However, it is subtle enough to look and feel normal. Even the glasses have changed, from the red and blue cardboard to larger, more comfortable, tinted plastic shades. The next step this year is 3D TV. With the wonders that HD has done to the world of television through specials such as Planet Earth and channels like ESPN, 3D may soon become the new way to watch the World Cup or Top Chef. In a recent New York Times article, ESPN led the 3D storm, claiming it would show at least 85 live events on a 3D channel beginning in June. I support 3D television. Although I do think Superbowl parties and sports bars full of people in 3D glasses will take a little getting used to. — Courtney Centeno, account executive