In February, Best Western Hotels & Resorts announced it acquired WorldHotels, a worldwide brand with about 300 properties.
“There is tremendous synergy between Best Western and WorldHotels. By joining forces in this new partnership, we will create competitive advantages for both companies,” said David Kong, president and CEO, Best Western Hotels and Resorts, in a statement. “I have the utmost respect for WorldHotels and believe in its vast potential.”
The move allows Best Western to better serve luxury travelers.
According to Best Western’s statement, WorldHotels will retain its personality and uniqueness in each property while utilizing Best Western’s expansive digital platforms and partnerships.
“Best Western is one of the largest, most respected and trusted hotel brands,” said Geoff Andrew, CEO, WorldHotels. “As we join forces, the combined power of our brands sets the stage for a bright future for both Best Western and WorldHotels.”
Last year, Best Western expanded its reach to encompass more than 13 brands, allowing access to new travel segments and demographics. Overall, Best Western owns more than 4,200 hotels in almost 100 countries. Best Western’s brands include Best Western, Best Western Plus, Best Western Premier, Vīb, GLō, Executive Residency by Best Western, Sadie HotelSM, Aiden HotelSM, BW Premier Collection by Best Western, BW Signature Collection by Best Western and SureStay.
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