A study from Agoda reveals the quickest-growing European destinations for Asian travellers. Smaller destinations are gaining rapid visitor growth, overtaking the most popular European cities such as London and Paris.
“Our travelers from Asia are broadening their reach and we are seeing faster growth rates in the types of European destinations people visit after they’ve already been to the bigger cities,” said John Brown, COO, Agoda.
The top destination, with an annual growth of 101.4 per cent, Hallstatt, Austria, is a UNESCO World Heritage site. While the Chinese built a replica of the city in Guangdong in recent years, travellers from all over the continent are flocking to see the real deal.
In second place was Fussen, Germany, with a growth rate of 87.3 per cent. The destination is home to one of the world’s most recognizable castles, Neuschwanstein.
Other destinations, in descending order, are Glasgow, United Kingdom; Oxford, United Kingdom; Český Krumlov, Czech Republic; Heidelberg, Germany; Salzburg, Austria; Avignon, France; Grindelwald, Switzerland; and Interlaken, Switzerland.
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