Andaz Brand Makes Its Way to South Korea

Sep 17, 2019

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Hyatt introduces its Andaz brand to South Korea with the opening of Andaz Seoul Gangnam.

The property offers more than 240 guestrooms, with floor-to-ceiling windows for views of the downtown district. Rooftop hospitality suites are located on the 17th floor, with private outdoor terraces. The Gangnam Penthouse Suite features an entertainment terrace, living space with bar, dining area to accommodate 20, a theater den and luxury bathroom with a soaking tub and a view.

The hotel’s design is inspired by the traditional Korean wrapping cloths known as bojagi that preserve good luck. Bojagi patterns can be found throughout the hotel, alongside artwork from Seoul artists.

On-site dining includes A’+Z, a coffee-to-cocktails bar; Champagne & Chocolate, for sweet treats alongside bubbly; Bites & Wine, an open bar and kitchen for Korean tapas and comfort food; Cocktail Bar, for Seoul-inspired cocktails; JOGAKBO – Middle House, serving pan-Asian cuisine; and JOGAKBO – South House, featuring interactive culinary theater.

“We are honored to bring the distinctive Andaz brand to South Korea in our first collaboration with KT Estate,” said David Udell, group president, Asia Pacific, Hyatt. “With Andaz Seoul Gangnam, we look forward to inspiring our guests, immersing them in the local culture and showcasing warm Korean hospitality.”

“We are delighted to be part of the vibrant Apgujeong neighborhood in Gangnam district, which is known for its high-end retail stores and K-Pop studios,” said Juan Mercadante, general manager, Andaz Seoul Gangnam. “We hope to inspire and stimulate the senses of our guests, from the hotel’s design which reflects Gangnam’s sophisticated ambiance and dynamic gourmet alleyway dining hot spots, to our custom-made scents.”


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