After more than a year of staying home and social distancing, Americans are ready to experience live entertainment again. According to Allianz Partners USA’s Vacation Confidence Index survey, 55 percent of Americans plan on attending at least one ticketed event before the end of 2021, with 16 percent planning to attend three or more events.
Forty-three percent of Americans will attend a ticketed event or festival outdoors before the end of the year, with 39 percent of respondents saying they would attend an indoor event. These numbers are driven by Americans ages 18–34, with 60 percent of that demographic wanting to attend an outdoor event and 57 percent attending an indoor event.
Safety is a concern for those attending sporting events and live performances. Respondents noted limiting number of attendees or adding space as a top safety measure. Other favorable safety precautions include venues requiring proof of vaccination or a negative COVID test (34 percent), mandatory mask requirements (31 percent) and insurance to refund ticket cost (28 percent).
“This summer will go down in history as a time when Americans started engaging socially again, with a huge pent-up demand for ticketed events of all types,” said Daniel Durazo, director of marketing and communications, Allianz Partners USA. “Our survey shows that this demand is real and will likely translate to billions of dollars in economic spending. Interest in ticket insurance has also picked up as Americans are looking to protect their experiences when they’re unable to attend an event due to a reason covered by their policy.”
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