Aloft Announces Seventh Star Competition

Jul 2, 2016
Daily

Aloft Hotels is now accepting submissions for its annual Project: Aloft Star Competition in North America, Latin America and Asia Pacific. The competition aims to identify emerging musical talents around the world, and offer them the chance to perform at Aloft properties. The hospitality brand is partnering with Chris Daughtry, who will act as a mentor for competitors. The initial entry period runs through Sept. 5. Any unsigned band or artist may submit two original songs and a photo at the contest page. A panel of music industry executives will choose five semifinalists from the first round of contestants. The second phase of the contest will run Sept .19–30. Fans will vote for their favorite contenders online in order to determine the two finalists, who will each enjoy a private mentor session with Daughtry. The finalists will perform at one Aloft property in North America for a panel of judges including David Nathan and Billy Mann. Daughtry will also perform. Grand prizewinners will receive an exclusive recording session with a top music executive, publicity services, media training and a spot on the Live at Aloft Hotels 2017 tour. “Whether it’s catching a Live at Aloft Hotels performance at one of our hotels around the world, or browsing our social network for undiscovered tracks, our guests share our love of incredible music and discovery of rising talent. Our coveted competition is back and bigger than ever with a truly inspirational mentor who knows what it’s like to win the opportunity of a lifetime. We are thrilled to be working with the amazing Chris Daughtry to make this year’s program the best yet,” said Paige Francis, vice president of global brand management, specialty select brands, Starwood. Newsletter sign-up

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