As of March 1, Cathay Pacific started pouring its own craft beer to first- and business-class passengers on flights between Hong Kong and the United Kingdom. The beer is available until April 30.
The craft beer is brewed with a reduced bitterness and enhanced sweetness, aiming to offset changes in taste perception that occur at 35,000 feet. Named after Betsey, the airline’s first Douglas DC-3 plane that flew during the 1940s and 50s, the beer uses ingredients sourced from Hong Kong and the UK.
Brewed by Hong Kong Beer Co., the beer involves dragon eye fruits and honey from Hong Kong and Fuggle hops from the UK.
“We all know that food tastes very different while in the air, primarily because of the cabin pressure and the dullness of your taste buds affects the way you taste your food. When it comes to drink and beverages, we do a lot of work on how we pair our wines with the food we offer. That has been beyond the realms of possibility when it comes to beers — there is no way you can take a product that is brewed on the ground for consumption and actually match it in the air,” said Aaron Claxton, head of catering, Cathay Pacific, at a media launch in Hong Kong.
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