AccorHotels Group officially announced its acquisition of Fairmont, Raffles and Swissôtel July 12. The acquisition largely increases the hospitality group’s footprint in the luxury market and in North America. “The acquisition of these three emblematic luxury hotel brands is a historical milestone for AccorHotels. It will open up amazing growth prospects, lift our international presence to unprecedented heights and build value over the long term,” said Sébastian Bazin, chairman and CEO, AccorHotels. “We remain committed to providing guests with unparalleled service, while also keeping the ambition to deliver exceptional return on investment for our shareholders and hotel owners.” Within the collection of properties obtained are recognizable luxury hotel staples such as The Savoy in London, Fairmont San Francisco, Raffles Singapore, New York’s The Plaza and more. In total, AccorHotels receives 154 properties and 56,000 guestrooms across 34 countries, and more than 45,000 employees. AccorHotels expects to generate €65 million as a result of the combination of brands and increased efficiency. Customer data enhancements are also anticipated as AccorHotels inherits 3 million loyalty members from the Fairmont, Raffles and Swissôtel customer bases, much of which is in North America.