Preferred Hotels & Resorts launched a new search option on the website, allowing travelers to choose their own adventure. The function is part of the brand’s comprehensive rebranding strategy, introduced in early March, designed to best meet travelers’ desires and interests.

Travelers can now search Preferred’s portfolio by preferences through an extensive, clickable menu compiled and categorized by the brand’s team of travel experts. Interactive options include hotel setting (beach, lake, mountain, etc.); amenities; interests (culinary, honeymoon, LGBT, etc.); style (hip, eco-friendly, etc.); family-friendly offerings; and activities. Travelers can now locate a hotel that suits their needs and interests to better find the type of experience they seek.

Some of the adventures available through the portfolio include:

Adventure: Independent hotels, like the historic Hotel Waldhaus Sils in Switzerland, combine luxury services and amenities with unbridled natural beauty and activities.

Cosmopolitan: Toggle between city locations and style to find hotels with stunning lobbies, signature cocktails, eclectic menus and cutting-edge design, as found at Hotel Sans Souci in Vienna.

Get Away From It All: Find a tranquil property in a natural setting, be it beach, lake or mountain, such as The Annabelle in Cyprus.

Bleisure: When mixing work and play, the Connect Collection, including Hotel Mayfair in Paris, includes more than 100 properties with business and fitness centers and state-of-the-art technology.

Jet-Set Families: Properties, such as Casa Dorado Los Cabos Resort and Spa, offer curated services for travelers of all ages, part of the Preferred Family program.

Preferred Hotels & Resorts is the world’s largest independent hotel brand, with more than 650 hotels, resorts, residences and groups in 85 countries. Every property maintains high-quality standards and service levels, offering the iPrefer loyalty program and more benefits for travelers.