Viceroy enters a new era of experiential storytelling with an exciting brand relaunch. The first phase of Viceroy’s global brand relaunch debuted Nov. 13. From the shores of Santa Monica to paradise in Saint Lucia to the urban sophistication of Chicago, Viceroy’s properties around the world will develop into something newer and better.
© Viceroy Hotels
The relaunch will position Viceroy as a leading authority in travel, and one championing design, storytelling and intuitive design, all grounded in a commitment to delivering exceptional guest experiences. The relaunch will also see even more innovation across food, beverage and wellness in the months ahead.
New features include revamped digital platforms, capturing the essence of each property’s locale. Unique experiences tailored to each property will also debut, as well as an unveiled collection of new logos and custom “O” emblems.
In addition to these features, the relaunch also introduces an array of new hotels and residences worldwide, beginning with Viceroy at Ombria Algarve, opened Oct. 1.
Read This Next
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Sep 25, 2026Why Lake Placid Belongs on Every Holiday Travel List
Lake Placid, New York, should be on your winter travel radar. With its snow-covered Adirondack peaks, charming Main Street and winter traditions, the destination creates a sense of nostalgic holiday fun.
Sponsored Content
GET TO KNOW TAP FORBIZ
Unlock flexible, refined business travel with TAP Air Portugal’s program, TAP FORBIZ. Developed for small, medium and large Companies, with options for corporate events, TAP FORBIZ offers exclusive advantages adapted to each type of business.
Daily
Sep 25, 2026New Branding for Luxury Palace Cairo Hotel
One of Kempinski’s most distinctive palace hotels, the Royal Maxim Palace Kempinski, has just been rebranded as Kempinski Palace Cairo. Conveniently and centrally positioned in New Cairo, this 5-star property combines classic European elegance with the hospitality for which Egypt is recognized. Offering 245 swish rooms and suites, The Palace Spa by Resense, expansive event spaces, and a selection of culinary experiences, the hotel provides guest with a serene base that’s just 15 minutes from Cairo International Airport.
Daily
Sep 25, 2026Orient Express Sailing Yachts Announces Ocean Rebirth Wellness Retreat with Guerlain
Oct. 12–26, 2026, Orient Express Sailing Yachts and Guerlain welcome guests to an immersive journey with Ocean Rebirth, a fourteen-night wellness retreat aboard Orient Express Corinthian.
Sponsored Content
What Actually Happens If You Get Sick or Hurt on a Cruise?
You’ve booked your cabin, mapped the ports and packed the sunscreen. Hopefully, you also bought some insurance. But have you ever thought about what actually happens if a medical emergency strikes mid-voyage?
Daily
Sep 24, 2026Kimpton Mirador Pacific Grove Adds New Amenities, Programming
Opened in early 2026, Kimpton Mirador Pacific Grove continues its momentous year with newly added amenities and programming. Located in one of California’s most charming and culturally rich coastal towns, the hotel brought a new luxury lifestyle offering and a fresh spirit to the Monterey Peninsula.
4 Ways to Spend a Weekend in Cleveland, Ohio
Daily
Sep 23, 2026Review: Sage Lodge Resort & Spa
eFlyer Reviews
Sep 23, 2026eFlyer Deals
Sep 23, 2026Save on Stays at Independent Collection Hotels & Resorts with Fall Sale
Dive into fall with Independent Collection’s exclusive sale across a wide range of resorts and hotels.
Sponsored Content
The Art of Balance in Seoul: Beyond the Boardroom
The value of a destination is no longer defined solely by infrastructure, efficiency or scale. Increasingly, it is measured by a city’s ability to balance productivity with well-being — creating opportunities for focus, restoration and more meaningful connections.
eFlyer Deals
Sep 23, 2026Earn Limited-Time Bonuses from Chase Air Canada Aeroplan Card
Chase and Air Canada embrace autumn with refreshed benefits to newly named Chase Air Canada Aeroplan Card. Additionally, new cardmembers can earn Chase Aeroplan’s best offer ever.
ShareThis