Turtle Bay Resort and Salesforce recently announced a partnership. Salesforce will help the O’ahu-based resort augment service agents with AI and personalize the entire guest experience. Salesforce’s Einstein 1 Platform will help the resort with its efforts to reinvent itself, heighten awareness of its offerings and establish new customer relationships.

“Our work with Salesforce marks a new chapter for Turtle Bay Resort,” said Robert Marusi, chief commercial officer, Turtle Bay Resort. “By leveraging Salesforce’s powerful suite of tools through Einstein 1 Platform, we are able to reach new guests with a highly tailored approach to our engagement, ensuring that every guest receives a truly unforgettable experience unique to them.”

The partnership will assist in the following ways:

• Personalized guest communication: Turtle Bay Resort can now deliver more tailored messages to guests across web, email and social, leading to a 40 percent increase and triple-digit conversion growth.
• Holistic customer experiences: Salesforce, Service Cloud, Marketing Cloud and Data Cloud are all available in one platform, allowing Turtle Bay to create full “Guest 360” customer profiles for optimal experiences from pre-booking to post-stay.
• Real-time assistance: The Einstein 1 Platform will improve Turtle Bay’s guest experiences and personalization even more, with an AI assistant making tailored recommendations based on customer personas. If a traveler is in the family category, they will receive family-friend recommendations.

“Today, guests have more options than ever when choosing the perfect destination for their vacation, and hospitality companies need to deliver personalized, memorable experiences that make a lasting impression,” said Jeff Amann, EVP & GM, Salesforce Industries. “With the power of CRM, trusted AI, and data, we are helping Turtle Bay do just that, giving guests vacations they will not forget and converting them into life-long customers.”