TripAdvisor now offers an airline review platform with the ability to search for flights and rate air travel itineraries. The platform includes all major worldwide airlines, in an effort to expose real information and reviews on airline prices and quality. The change comes after a TripAdvisor survey revealed 42 percent of Americans believe airlines purposefully make it difficult to find the true cost of flights, and 39 percent feel it’s difficult to find information on in-flight amenities. “The time has come for a better way to research, compare and shop for flights …, ” said Bryan Saltzburg, senior vice president and general manager, global flights business, TripAdvisor. “Over the years, the in-flight experience has changed dramatically — in some ways for the better, in some ways for the worse. We know our users tell us it is not always easy for travelers to find the best options by just looking at the baseline price of a flight. We’re uniquely solving that problem by surfacing candid traveler reviews and photos, detailed amenities information and tools to find the lowest fares all on one site empowering flyers to pick the best itinerary for their trip.” Previously, TripAdvisor offered in-flight and amenity information, photos and price scans. The new changes include the ability for travelers to write reviews, more comprehensive amenity information and a scoring system for individual routes. Additional changes come later in the year. Several airlines already announced their support of the TripAdvisor airline review platform. Air Canada, WestJet, Aeromexico, Aer Lingus, Aeroflot, Air New Zealand, All Nippon Airways, China Airlines, Swiss International Air Lines, Virgin Australia, WOW Air, HK Express, Cebu Pacific, THAI Smile and Transavia encourage their passengers to share feedback and photos on the site.
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