Travellers from the Asia Pacific region travel more than their global counterparts and are now leading the world in leisure travel, according to Visa’s Global Travel Intentions Study 2015.
According to the study, travellers from the region took more leisure trips in the past two years than any of the other countries surveyed, with more than eight in 10 (84 per cent) of those in the region having travelled solely for leisure in that time period. This figure is significantly ahead of the global average of 76 per cent, including the Americas (79 per cent) and Europe (81 per cent).
“Asia Pacific is an extremely well-connected region, and going abroad for leisure travel holds a special appeal for Asia Pacific travellers as they are keen to explore new places and gain new international experiences. This love of international travel, coupled with rising disposable personal incomes, has led to travellers from this region driving the increased desire for more trips, leading to more travel spending,” said Vivian Pan, senior director of cross-border and channel marketing, Visa Asia Pacific.
The survey revealed travellers from Singapore took the most leisure trips (95 per cent) over the past two years, followed by those from Hong Kong (92 per cent), South Korea (90 per cent) and Malaysia (90 per cent).
Asia Pacific also ranks at the top in future spending, with the sharpest rise in terms of likelihood to spend more (71 per cent), followed by the Americas (66 per cent) and Europe (56 per cent). Travellers from China, India and Australia are likely to be the top spenders from Asia Pacific countries on their next trip.
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